Don’t get too excited yet, at least until Honda confirms or deny it

The arrival of the Honda Civic Type R here in the America is being met with just about as much excitement as you’d expect. We’ve waited years for the hot hatch to hit the US market and now that it’s arrival is so close to taking place, the anticipation is about ready to go into overdrive. If that isn’t enough to get the blood pumping, rumors are now circulating that Honda isn’t just bringing the Civic Type R to the US, it’s actually bringing two trims of the hot hatch for the 2018 model year.

Ok, before people start fainting in excitement, it’s important to remember that the 2017 model year will see the arrival of the Touring trim of the Civic Type R. It already has a starting price of $35,000 and it will go on sale this spring. That’s signed, sealed, and delivered. The new development comes by way of the Twitter account of HondaPro Jason, who has been known to successfully squeeze out dealership information from time to time. According to Jason, a base trim of the Civic Type R is all set to arrive for the 2018 model year to complement the Touring trim that’s hitting the market a year earlier. That could mean all sorts of possibilities for the hot hatch’s market engagement, not the least of which is the possibility of the base trim Civic Type R fetching a cheaper price tag than its Touring counterpart.

Now this could get really interesting.

2017 Honda Civic Type R High Resolution Exterior AutoShow
- image 710678
400-pounds lighter than a Ford Focus RS
2017 Honda Civic Type R High Resolution Exterior AutoShow
- image 710683
On sale in the U.S. now - $34,100 MSRP

Considering that a lot of people, especially enthusiasts, have waited years, maybe even decades, for Honda to bring the Civic Type R to the US, it’s not a surprise that Honda is adopting a methodical approach in rolling out the hot hatch to the US market. Bombarding it with more than one trim option may sound exciting, but it immediately puts pressure on the car to sell as well as people expect it to. Even if that’s likely to happen, there are no guarantees that it will so having customers fight over just one trim option is going to make the Civic Type R look good from a sales perspective.

Waiting out on releasing a base trim of the Civic Type R also gives Honda the opportunity to gauge the market for that version. The Touring trim already comes with a starting price of $35,000. The hot hatch isn’t going to come cheap but it’s still expected to do very well given how long people have waited for it to arrive. If it sells out - a very real possibility - Honda will have plenty of reason to bump up the price for the 2018 MY and start the base model at a premium price too.

2017 Honda Civic Type R High Resolution Exterior AutoShow
- image 710681
2017 Honda Civic Type R High Resolution Exterior AutoShow
- image 710684
Subaru-ish style spoiler

That would represent an impressive reaction for the Honda Civic Type R as it would further boost its profile past the enthusiasts who have been clamoring for the hot hatch to come to the US for years. The goal of a base model is to bring the model to the masses, and if Honda plays its cards right, a cheaper version of the Civic Type R could turn into one of the most hotly anticipated Honda models to get a future release date in the US market.

Then again, all of this is still subject to Honda confirming whether a base model of the Civic Type R is in fact in the works. The automaker has neither admitted to nor denied such a trim so before anybody gets a little too excited, let’s all wait for Honda’s official word on this.

Source: Autoguide

What do you think?
Show Comments
Car Finder: