• Customizing a Rolls Royce Ghost; there’s an App for that

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We have online configurators coming out of our ears lately, but it shouldn’t surprise us that Rolls Royce has opted to extend the configuration process to a place that may be a little more convenient for some. Rolls-Royce Motor Cars has announced a new iPhone and iPod touch application that will allow potential drivers to customize Rolls-Royce’s newest model; the Rolls-Royce Ghost.

With this new application, customers can choose from twelve standard paint finishes, three different wheel styles, and visible exhausts. They also have the option of a Silver Satin bonnet which is only available on the Rolls-Royce Ghost. Following the app to the inside of the car leaves the customer to choose from eight different leather colors and five veneer designs including Dark Wenge and Malabar. The finished products designed by potential drivers can also be saved in the app’s virtual garage.

In addition to customizing the Rolls-Royce Ghost, this application can also give the customer the vehicle’s specifications and direct them to the nearest Rolls-Royce dealership. If the potential driver is still not ready to make a final decision, the application comes with videos and images of the Rolls-Royce Ghost as the extra push needed to convince the potential driver to go out a buy one.

The best part about this application is that it is downloadable and FREE! All one has to do is hit up the app store and click install. We do have a complaint though; the application takes a long time to download compared to other applications, which is understandable considering the information that has to be downloaded. Other than that, the application is pretty self-explanatory and easy to use. There are obviously not a ton of different options to choose from, but we could say the same for some online configurators out there too.

Hit the jump for the press release.

Press Release

Rolls-Royce Motor Cars announced today that its first app for iPhone and iPod touch is now available on the App Store. The app allows potential customers and enthusiasts to configure their own Ghost, the new model from Rolls-Royce.

The Rolls-Royce Ghost App allows users to choose from many thousands of design combinations available to Ghost customers at Rolls-Royce Motor Cars dealerships. Available exterior options include twelve standard paint finishes, three different wheel styles, visible exhausts as well as a Silver Satin bonnet, an option exclusive to Rolls-Royce Ghost. The car’s interior can be specified in eight different leather colours and five veneer designs, including contemporary woods such as Dark Wenge and Malabar. After designing their ideal Ghost, users can save their designs in a virtual garage.

The new Ghost App also provides a gallery of Ghost images and films as well as a function to search for the nearest Rolls-Royce Motor Cars dealer. For users with an interest in the technical details of the car, the app features a specifications section.

The Rolls-Royce Ghost App is available now for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

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  (317) posted on 07.28.2011

Agreed! It seems that the Roll Royce have made this application more worthy for the Roll Royce team creative will build you customize vehicle exclusively for you!

  (256) posted on 07.28.2011

Configurator give everyone an opportunity to design there own vehicle and drool after!hehe I have tried this application and I would say that its quite exciting! And I guess the best part was, if you have the money you can actually let the team creative turn that into a real thing!

  (477) posted on 04.20.2011

It would be better if Audi Konfigrutator used the same usage just like the Rolls Royce. Well, I think this one is cool and handy for the customer. I wonder where will I be using this application to design my own Roll Royce.

  (830) posted on 04.19.2011

Yeah, and its a good thing that its downloadable for free!I wonder what will the iTunes gets in return since the application is for free.

  (503) posted on 04.12.2011

Yeah, and its a good thing that even its downloadable in itunes, its free! Well, even if this thing is kind of handy, still there would be on the high price tag!

  (1211) posted on 04.12.2011

Well, if that thing happens they can went to the nearest dealership for sure it would be a big help.BTW, I think this would be an extra income for Rolls Royce since they are affiliating with itunessmiley

  (358) posted on 04.11.2011

Configurators are becoming quite popular. Most of the car manufacturer uses this application for contest. However, Roll Royce find something on how this app become useful that why the Rolls Royce Ghost was here!

  (714) posted on 04.7.2011

I find this application kind of interesting. The idea of customizing your own car is the coolest thing. However, what if the possible customer is doubtful to his design or find it difficult to choose among the option, how will the company handle such situation?

  (596) posted on 03.16.2011

Wow! that’s pretty advance technology, and i can’t believe that Rolls Royce would actually think of this amazing application the Rolls Royce Ghost. Customizing your own car would be the coolest thing i have ever heard!

  (743) posted on 08.27.2010

Looks weird to me, I am not a big fan of this muscle car.

  (386) posted on 05.11.2010

Well, I think it will be much more appealing if the this photos are real but I think this is only a sample of photoshop design of a rolls royce ghost.

  (612) posted on 05.7.2010

Dang, It looks more aggressive and scary muscle car. Many are considering it as a muscle car because of it’s body trim and engine.

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