Should Ford have continued with their sedans and scrapped the Lincoln twins instead?

There is a lot of discussion surrounding the extinction of sedans. Ford has already killed them in North America due to dwindling demands, but Lincoln will keep the ’traditional cars’ running. A spokesperson from Ford has said that Lincoln will remain committed to producing sedans. We are not sure what the rationale behind this is, as the response has not been great for the Lincoln sedans; with MKZ sales falling 34.4-percent and the Continental going down by 25.1-percent in the U.S. in the first quarter of 2018 alone.

Is this the right choice?

Despite Ford's Execution of Sedans, Lincoln Says That it Remains Committed High Resolution Exterior
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The next-gen Continental could ride on Ford's new CD6 platform found beneath the 2020 Ford Explorer and Aviator

Ford ended their century-long run with the sedans, but retained Lincoln’s traditional cars. As a matter of fact, Lincoln has just two sedans presently - the MKZ and the Continental - and both are fairly new models on the market. So, the commitment to continue the Lincoln "heritage" of sedans in the market is a little befuddling on its face. However, by retaining them under the Lincoln badge, Ford gets to observe the market trends and take a call on the future of sedans. Well played, Ford!

The next-gen Continental could ride on Ford’s new CD6 platform found beneath the 2020 Ford Explorer and Aviator, but apparently, that particular version of the modular platform is reserved only for SUVs, at least for the time being. And the MKZ? Maybe it could be based on the current platform, which seems unlikely, or could switch to the platform on which the next-gen Ford Edge will be built.

Our Take

Despite Ford's Execution of Sedans, Lincoln Says That it Remains Committed
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Cars like the MKZ and the Continental are here to stay for the time being

We feel Ford has jumped the gun a little too early. Kicking off the low-sale sedans will certainly free-up the assembly line and cash flow, but experts suggest this is a momentary dip and sedans could actually pick up in the future. Cars like the MKZ and the Continental are here to stay for the time being. While this sounds good for the ’three-box car’ enthusiasts, it’s a little odd as the MKZ and Continental, the only two sedans in Lincoln’s portfolio, have not been selling well. Interestingly, the Continental and the MKZ are based on Ford’s CD4 platform; the same one which underpinned the late Fusion as well. Will the Lincoln sedans be retired soon or will the Ford sedans be revived again? Well, it’s like Schrodinger’s cat all over. We wouldn’t know whether it’s dead or alive until the box is opened. What are your thoughts on this? Let us know in the comments section below.

References

2017 Lincoln Continental High Resolution Exterior
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Read our full review on the 2017 Lincoln Continental.

2017 Lincoln MKZ High Resolution Exterior
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Read our full review on the 2017 Lincoln MKZ.

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Read more Lincoln news.

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