I know the whole spiel about innovation being one of the foundations of the auto industry. I get it. I also get the part about automakers having to go out of their comfort zones with their model offerings. It worked massively when these companies decided to build high-riding versions of their cars and call them sports utility vehicles. It also worked to some extent with the adaptation and use of alternative power sources, giving birth to hybrids, FCVs, and electric cars. You can argue that Mercedes has been at the cutting-edge of these advancements, reaping the rewards in the process. Now, the German automaker is tackling on its latest challenge and it’s set its sights on the pickup market. Yes, the pickup market.