Dodge Challenger Hellcat Ordering Begins With a Strange Competition for Stock
The 2015 Dodge Challenger SRT Hellcat is headed to dealerships, but not all dealers will be able to get their hands on the high-powered coupe. As ordering for the Challenger SRT Hellcat begins, Dodge is switching up its allocation methods, turning it into a competition among dealerships to see which ones are able to to sell the most Dodge vehicles within the last 180 days. Yup. The more you sell, the better chance you get of securing more Challenger SRTs for your customers.
Then in December 2014, Dodge will issue a second allocation calculation based on the previous 90-days’ sales performance on top of the traditional 30-day inventory turn.
Dodge brand head Tim Kuniskis told Automotive News that this new system will reward dealerships that take the time to sell as many Dodge models as they can get. “You sell a lot of Darts for me, Journeys for me, Durangos for me, I’m going to give you the rights to this one, too, because this is a halo of the brand,” Kuniskis added.
In the future, Dodge will also begin implementing a system that measures how many days the Challenger Hellcat stays on the lot. According to Kuniskis, that would be a big factor in the allocation of the model to dealerships moving forward. Simply put, the longer a Challenger Hellcat stays on the lot, the less future Hellcat models that dealership receives.
Click past the jump to read more about the Dodge Challenger SRT Hellcat.
Why It Matters
This new, incentive-laced allocation system looks sensible from a business standpoint, as Dodge probably learned its lesson from the Viper’s rather tepid sales numbers. Sure, the higher price tag of the Viper may have been a big reason for that, but Dodge isn’t keen on playing that game again, especially with the Challenger SRT Hellcat
It would be embarrassing if the Challenger SRT Hellcat has a similar fate, especially with the success the Ford Mustang and the Chevrolet Camaro have had in recent years.
The 2015 Dodge Challenger SRT Hellcat is the most powerful, factory-built muscle car ever created. Consequently, that distinction also comes with a set of responsibilities. Fortunately, Dodge really did its work on the Challenger Hellcat SRT, fitting it with the components and technology to justify its label.
The most important piece of the the Challenger Hellcat SRT is its massive 6.2-liter, HEMI, V-8 engine that produces a staggering 707 horsepower and 650 pound-feet of torque. Those numbers are no joke, people.
With that much power, it’s no surprise that the Hellcat is also the fastest muscle car in the world, capable of finishing a quarter-mile in just 11.2 seconds. That’s faster than the Ferrari Enzo and the Nissan GT-R Track Pack, folks.
Pricing is also favorable on the 2015 Challenger SRT Hellcat. Whereas exotics with similar output will cost you well in excess of six-digit sums, the Challenger SRT Hellcat retails from just $60,990, including destination and taxes. Talk about a great value!
Source: Automotive News