Dodge Charger to bring down Ford’s hold on the police fleet market

2008 Dodge Charger Police Edition
- image 268051

Dodge is making some serious claims that the new Charger, set to be launched in November, will outdo Ford when it comes to the police fleet market. Of course, we are not talking about the actual Charger that will be available to consumers, but the engine-enhanced, seat-altering model that is being prepared for our guys in blue.

"We will go after that market hard," Peter Grady, Chrysler’s head of network development and fleet said Tuesday in a speech before the NAFA Fleet Management Association at Cobo Center.

Ford has had the police market cornered since GM discontinued the Caprice in 1996, but the competition is now stirring up as Dodge and GM launch different models for their attack. General Motors is launching a 2011 Chevy Caprice and Dodge, of course, is full steam ahead with their Charger. Dodge is also prepared to bring another model to add to their arsenal; the new Chrysler 300 police fleet model complete with extra covered storage bins and a few more cupholders. Dominating the market at 70%, Ford has their ammo as well with the2011 Ford Interceptor based on the Ford Taurus and a modified Ford Explorer joining the fleet at a later date.

The 2010 Dodge Charger is currently being tested by the Michigan State Police Precision Driving Unit who test all potential police vehicles and follow it up with an annual report. This report will provide the information needed to make a good purchase.

Pricing, obviously, is always a valid concern and, with new budget cuts, a major obstacle in the decision. The vehicles seem to be competitively priced, however, with the Dodge Charger going for between 25K and 39K and the 2011 Ford Interceptor rumored to be in the area of the outgoing Crown Victoria which has a base price of 27K. Pricing for the 2011 Chevy Caprice is still unknown.

Police will definitely have a few choices when making their decision, but we think you would be hard-pressed to find someone who would like to ride around in a Ford Taurus instead of a Dodge Charger. Why not allow our faithful officers a chance to ride around in style?

Source: DetNews

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  (1211) posted on 12.16.2010

same here plus not only that, the ford interceptor is already tried and tested. but it would be greater if they used a mustang instead hehehe

  (648) posted on 05.4.2010

They should put the three cars into test and decided what car will be the new Patrol Cruiser.

  (291) posted on 05.3.2010

I like it to be a police car. This type of car is arrogant & really appropriate to be a police car. Also, I guess bad guys has no escape to this police car.

  (858) posted on 05.3.2010

I bet they won’t entertain some foreign cars like what you said uncia, my choice is Ford Interceptor cheaper and stylish.

  (238) posted on 05.1.2010

In this case, uneducated is the same as stupid. And ignorant could work as well.

  (868) posted on 05.1.2010

I wouldn’t say that the majority of America is stupid so much as we are uneducated. If people realized that a higher percentage of the parts that go into the Legacy are made in the USA than those of the Charger, they might change their opinions.

  (238) posted on 04.29.2010

I agree. But if you think about it, the majority of America is stupid and most of the stupid ones are in control. Thus, they would never consider a foreign car for their police fleets. But I guess its all the better for someone trying to outrun them.. haha

  (868) posted on 04.29.2010

Using this car is stupid; the repairs this thing will require will cost the taxpayes much unneeded money. The new Subaru Legacy is the perfect police cruiser I think—it’s cheap, economical, hits 60 in under six seconds, is AWD and can thus pursue criminals in any weather, and has the second highest Consumer Reports reliability rating of any mid-size sedan, closely following the Camry hybrid.

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