Dodge Charger to start in ’My Super Ex-Girlfriend’
Driving into theaters July 21, 2006, "My Super Ex-Girlfriend" features a 2006 Dodge Charger in the film’s storyline.
The Dodge Charger appears alongside the film’s Uma Thurman and Luke Wilson in a key movie sequence. The filmmakers selected the Charger for the scene because the vehicle matches the sensibility of Wilson’s character, an architect who dates and then breaks up with a gorgeous superhero. A scorned woman, she unleashes on her ex the full fury of her super-powered wrath.
"Incorporating the Dodge Charger in this film was the perfect tie-in for our brand. Like Ivan Reitman who wanted to take a fresh look at the romantic/action film genre, Dodge wanted moviegoers to take a fresh look at the Dodge Charger, a modern American muscle car that offers a powerful choice in the passenger car market," said Tom Loveless, Director — Dodge
Marketing and Global Communications.
Television advertising has already begun for this film, complemented by efforts across all marketing platforms, including print, Internet, television and dealer promotions. The 2006 Dodge Charger also makes a significant appearance on the film’s advertising poster, where its hood is
being crushed by Uma Thurman. The movie poster and 9-foot standee will appear in 3,000 plus theaters across the country.
"With the Dodge Charger playing a prominent role in the film, we are allowing consumers to experience the vehicle by watching the movie," said Loveless. "We are seeking opportunities for our vehicles to be more than just products, but rather characters involved in the plot."
"My Super Ex-Girlfriend" is a New Regency/Pariah Production, directed by Ivan Reitman and written by Don Payne, and will be released by Twentieth Century Fox on July 21.
2006 Dodge Charger
The 2006 Dodge Charger is a fresh, contemporary execution of modern muscle with the convenience and interior capacity of a full-size passenger car. The car is equipped with a 250 horsepower V-6 engine, five-speed automatic transmission with Auto Stick and includes standard features such as Electronic Stability Program (ESP), all-speed traction control and four-wheel anti-lock brakes (ABS).
The available 340 horsepower, 5.7-liter V-8 HEMI(R) engine delivers 0-60 mph time of about six seconds and is equipped with a Multi- displacement System (MDS) that transparently shuts down from eight to four cylinders as needed, improving fuel economy by as much as 20 percent without sacrificing vehicle performance.