The Shakedown Package is meant to bring more life to Dodge’s performance machines

The Dodge Challenger and Charger are two cars that don’t lack in personality. But in times when the names aren’t enough to get your juices flowing, Dodge is adding a cosmetic package that should get your juices flowing. It’s called the Shakedown Package, and it includes plenty of exterior and interior upgrades, all of which were added to make the Challenger and Charger models stand out even more than they already do.

Dodge Goes Plum Crazy with Customization Options For The Challenger and Charger Exterior Wallpaper quality
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The Shakedown Package does have extensive aesthetic updates, including aggressive accents, interior modifications, and a revival of two of the most classic colors ever given to a Challenger

There’s nothing anybody can do that can make either the Challenger or Charger look like boring church cars. Both machines have fierce personalities, the kind that’s born out of years of testing and development. But that’s not to say either of these two models can’t have a bit more aesthetic fun along the way.

That’s what the Shakedown Package is for. It doesn’t have any power or performance upgrades, but it does have extensive aesthetic updates, including aggressive accents, interior modifications, and a revival of two of the most classic colors ever given to a Challenger. Those of you who are old enough to remember the Dodge Challengers of yore will probably recognize the B5 Blue and Plum Crazy color schemes that were the rage back then. The history of both colors relative to the history of the cars themselves shouldn’t go unnoticed. The B5 Blue color, for example, takes its name from the original paint code that Dodge used on a specific shade of cobalt. The Plum Crazy color, however, dates its lineage all the way back to 1970.

Dodge Goes Plum Crazy with Customization Options For The Challenger and Charger Exterior
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The B5 Blue color takes its name from the original paint code that Dodge used on a specific shade of cobalt

Specifically, the two colors are available on all variants of the Charger and the T/A, T/A Plus, and T/A 392 versions of the Challenger. Together, they join an already eclectic mix of colors that make up Dodge’s High Impact Paint palette. So, in case you’re not feeling Panther Pink, HEMI Orange, Top Banana, Sassy Grass, and Go Mango, the B5 Blue and Plum Crazy colors should get your creative juices flowing.

The two colors complement the other exterior upgrades available on the Shakedown Package: the asymmetrical stripes that run over the car’s body. Just like the two colors, this stylistic treatment has a history of its own, one that dates back to the 1971 Dodge Shakedown Challenger Concept that the company unveiled at the 2016 SEMA Auto Show.

Dodge Goes Plum Crazy with Customization Options For The Challenger and Charger Exterior
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Regardless of the model, you’re going to need to shell out an extra $995 if you want to score a piece of Dodge’s new Shakedown Package option

Inside, the package includes white gauge faces for the instruments and a new Alpine stereo. Opt for the R/T Shaker version and the audio upgrades also include six speakers and a 275-watt amplifier. If that setup isn’t enough, you can get nine speakers with a 506-watt amp on the R/T Shaker Plus and 392 HEMI Scat Pack Shaker.

Regardless of the model, you’re going to need to shell out an extra $995 if you want to score a piece of Dodge’s new Shakedown Package option. Given what it’s offering, it’s an affordable price to pay to get upgrades with a proper amount of flair and personality.

References

2015 Dodge Challenger High Resolution Exterior
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Read our full review on the 2018 Dodge Challenger.

2015 Dodge Charger High Resolution Exterior
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Read our full review on the 2018 Dodge Charger.

Press release

Dodge//SRT continues to offer the ultimate in customization from the factory with the all-new Shakedown Package and iconic paint colors B5 Blue and Plum Crazy

The all-new Shakedown Package is now available on Challenger R/T Shaker, R/T Plus Shaker and 392 HEMI® Scat Pack Shaker, adding a new Alpine audio system, white-face gauges on the instrument cluster and unique asymmetrical black racing exterior stripes – inspired by the 1971 Dodge Shakedown Challenger concept first shown at the 2016 SEMA show
Originally debuting in 1969 and 1970, respectively, B5 Blue and Plum Crazy hues span several generations of muscle-car collectors and enthusiasts and have been signature Dodge muscle car colors ever since
Iconic B5 Blue and Plum Crazy exterior paint colors available on all Charger models and Challenger T/A, T/A Plus and T/A 392 models (all other Challenger models late availability)
March 8, 2018 , Auburn Hills, Mich. - Dodge//SRT answers enthusiast demand with a wide variety of models, trims, engines, packages and some of the most recognizable high-impact and heritage hues designed to flaunt the legendary Dodge performance attitude. For the latest in customization on Challenger R/T Shaker, R/T Plus Shaker and 392 HEMI® Scat Pack Shaker models, the all-new Shakedown Package is added to the vast array of stripe options available on Challenger.

“Dodge//SRT has a rich history of using iconic heritage and high-impact colors and unique graphics to make our vehicles look custom, straight from the factory,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and Fiat – FCA North America. “Whether a customer remembers B5 and Plum Crazy from when they were new in the ‘60s and ‘70s or they’re a new customer today, these paint colors and unique Shaker stripes stand out in the crowd and speak to our customers’ passion for their cars and their love of the Dodge and SRT brands.”

Uniting old-school muscle and modern styling, the Shakedown Package adds unique asymmetrical black racing stripes that flow up and over the rear decklid and roof, then around the Shaker hood scoop, white-face gauges on the instrument cluster and an upgraded Alpine audio system. With the upgraded audio system, the R/T Shaker receives six premium speakers and a 275-watt amplifier, and R/T Shaker Plus and 392 HEMI Scat Pack Shaker receive nine premium speakers and a 506-watt amplifier. The Shakedown Package was inspired by the 1971 Dodge Shakedown Challenger that debuted at the 2016 SEMA show.

The Shakedown Package is available on the following Challenger models with all exterior colors for a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995:

Challenger R/T Shaker and R/T Plus Shaker:
Powered by the 5.7-liter HEMI V-8 engine with up to 375 horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission

Challenger 392 HEMI Scat Pack Shaker:
Powered by the 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission

New for 2018, B5 Blue and Plum Crazy exterior paint colors are now available on all 2018 model-year Chargers and Challenger T/A, T/A Plus and T/A 392 models (all other Challenger models late availability), bringing a sense of nostalgia and powerful bursts of color to highways and dragstrips across the country.

Since 1969 and 1970, B5 Blue and Plum Crazy have been two of the most desired paint colors for the Dodge Challenger and Charger. Enthusiast demand is being answered with the return of these two iconic colors – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Factor in the widest performance range ever for the 2018 Challenger and Charger lineup and it’s a perfect time to paint the Dodge brand’s iconic muscle car arsenal with these nostalgic colors.

Most car shows or classic car auctions show examples of these colors that rolled out of the factory more than 40 years ago. Known as High Impact Paint (HIP), the roster included names such as Panther Pink, HEMI Orange, Top Banana, Sassy Grass, Go Mango and Plum Crazy.

About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is FCA North America’s mainstream performance brand, and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the company in 1914. Their influence continues today. New for 2018, the 840-horsepower Dodge Challenger SRT Demon, the fastest quarter-mile production car in the world and most powerful muscle car ever, is taking the world by storm, along with the new 2018 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV, and the 707-horsepower Dodge Challenger SRT Hellcat Widebody. These new SRT ultimate performance models join a brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger, including the 707-horsepower Challenger SRT Hellcat and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.

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