Dodge Partners With Bob Bondurant For High Performance Driving Lessons
Bob Bondurant has been a professional driving instructor since 1968 and now he has teamed up with Dodge and SRT to create “The Official High Performance Driving School of Dodge/SRT.” As part of the changeover deal, Bondurant’s entire fleet of high performance vehicles is being replaced by almost 100 SRT vehicles including the Dodge Charger SRT Hellcat, the Dodge Challenger SRT Hellcat, and the Dodge Viper. The school will even have a Dodge Viper ACR on hand that some will have the opportunity to drive, given they are skilled enough and qualify for a chance to take it around the track.
This isn’t just good news for Dodge, Bondurant and those who attend his school of high performance driving. As part of this deal between Dodge and Bondurant, starting January 1st, 2016, all Dodge customers that purchase a 2015 or 2016 model SRT will get a full day of professional instruction and track time as part of the purchase.
In a press release, Tim Kuniskis – the Head of Passenger Car Brands for Dodge, SRT, Chrysler, Fiat, and FCA North America – said, “Teaming up with Bob Bondurant, whose method of training has served more than a half-million drivers from around the world for nearly half a century, gives our Dodge/SRT owners the perfect track environment and professional guidance to hone their performance driving skills and gives us the chance to expose our lineup of SRT vehicles to a new group of performance car enthusiasts.” He continued, “We want drivers to develop an appreciation for the levels of performance our Dodge/SRT vehicles are capable of delivering.”
Once a 2015 or 2016 SRT model has been purchased, new owners will have one year from the purchase or lease date to take their one-day course. Participants in the program receive full access to the school and the SRT vehicles on hand for track driving. Available courses will include skid control, line technique, accident avoidance, and a lead-and-follow session.
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Why it matters
Needless to say, this is a win for Bob Bondurant, Dodge/SRT, and all new customers of 2015 and 2016 SRT models. Driving a car with so much power takes a lot of responsibility and skill, so setting customers up with a way to learn better driving skills, even if it is just a one-day course, is beneficial for everybody. Besides, who would like to have a chance at taking that new Viper ACR around a track once or twice? I know I sure would.
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