Dodge sold as Alfa Romeo in Europe and vice versa in the U.S.
The American automaker Dodge has announced that its models might be sold wearing Alfa Romeo badges in Europe. Fiat and Chrysler CEO Sergio Marchionne said that all Dodge models might be sold as Alfa Romeos in Europe, and all Alfa Romeo models as Dodges in the U.S. The cross breeding of cutures would certainly make for an interesting lineup. It makes sense after all, if an automaker is going to invest the amount of money it takes to produce a vehicle, why limit yourself to just one market.
According to Marchionne: "Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important. The level of competition between these two brands is tremendous because they are both going after the same customer." The man from across the Atlantic had some pretty bold words to say, but it would be nice to have Vipers allowed in the Targa Florio.