The American automaker Dodge has announced that its models might be sold wearing Alfa Romeo badges in Europe. Fiat and Chrysler CEO Sergio Marchionne said that all Dodge models might be sold as Alfa Romeos in Europe, and all Alfa Romeo models as Dodges in the U.S. The cross breeding of cutures would certainly make for an interesting lineup. It makes sense after all, if an automaker is going to invest the amount of money it takes to produce a vehicle, why limit yourself to just one market.

According to Marchionne: "Dodge is the American muscle car, while Alfa Romeo is the European muscle car. How we dovetail these two brands is very important. The level of competition between these two brands is tremendous because they are both going after the same customer." The man from across the Atlantic had some pretty bold words to say, but it would be nice to have Vipers allowed in the Targa Florio.


Source: AutoCar

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  (182) posted on 07.4.2009

Not really, I think I would consider Dodge as one of the best American cars ever. (And yes, that means that I am acknowledging that most of them but) Dodge is possibly the American muscle car. It’s tie up with various car companies has allowed them to breed really nice cars.

  (180) posted on 07.4.2009

Don’t you think its a bit unfair for the European market to get Dodge in return for their Alfa Romeo. I don’t think there is such thing as an American muscle car because for me, they all . Japanese and European cars do it better than anyone else.

  (183) posted on 07.4.2009

I so love 6C 2300B Touring, built in 1934. A friend of a friend has one. Although its no longer working, the beauty remains the same. Alfa Romeo has really beautiful cars up until now. And I heard they promised the American market really nice models so what more could I say but... WELCOME BACK!

  (182) posted on 07.4.2009

I’m sure the American market missed having Alfa Romeo as one of their car choices. It was in 1995 that Alfa Romeo ceased exporting cars to the United States.

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