Dodge Viper Nameplate will continue to be used under Fiat
Lately, it seems that the only thing coming out of our mouths is Sergio Marchionne. This man seems to be making a lot of announcements to either defend the brand or bring out a new model. The news we bring you now is the vehicular kind. It seems that Dodge has decided that the Viper is a car with an important history and it will continue to be offered in their lineup even after the Viper SRT10 Final Edition has been produced. During a press conference, Fiat-Chrysler boss Sergio Marchionne announced that under Fiat guidance, Dodge will be bolstered internationally as an "American performance" brand — and its linchpins will be the Viper, Challenger and Charger. Pretty good picks if we can say so ourselves.
And to go even further with the speculation it seems that Fiat’s drive for cost and platform synergies will see the next-generation Viper end up as a quasi-Ferrari. The Challenger and Charger’s platforms will not be touched, but will be borrowed for some interesting future Lancias, Alfas, or Maseratis. Fiat is definitely shaking things up and we can only hope that the consolidation of ideas that they have expressed will pay off in the end. Marchionne seems to be one of the few with a positive outlook and we hope his vision proves to be a valid one.