Dodge Viper now under the control of Fiat
Finally, what’s that, we have a taker! Or do we?
After months of attempts to convince almost anybody within earshot to purchase the Viper brand from the fiscally challenged automaker; Chrysler has finally found a partner, although the deal had to work its way around a number of issues before coming to fruition.
The aforementioned issues included government intervention, restraining orders, and Supreme Court rulings - regarding the sale of Chrysler to Fiat, the two manufacturers have finally made hurdled all obstacles. As a result of this deal Chrysler now turns over to Fiat a number of its businesses, one of which is the Dodge Viper.
This, of course, comes a few weeks after Chrysler put the Viper on the market and much to their dismay, found out that it wasn’t so much of a bullish market as it was ‘no market at all’. The general tepid reaction towards the Viper’s sale reached a point where only one company –Devon Motorworks – made an attempted bid of…wait for it…$5.5 million!
Fortunately for Chrysler, Fiat swooped down and saved them and the Viper from a rather embarrassing fall from grace. Remember, it wasn’t that long ago when the Viper celebrated the production of its 25,000th car after a successful 17-year run as one of the most sought after sports cars in America.
Continued after the jump.
As part of Chrysler’s deal with Fiat, the former now hands over all of the assets the Viper has garnered over the years, including rights to its name.
Despite the sale, the Viper is still dangerously close to extinction as there have been rumors that Fiat has no place for the Viper with Ferrari and Maserati already in the fold.
No word on the future of the Viper has been released but either way, no matter what happens, the Viper has enjoyed a great deal of success as one of America’s most popular sports cars and whether or not it’s demise is exaggerated or imminent, we can all say that it enjoyed one hell of a ride.