Now that the Dodge Viper name is back and the fifth-gen version of this American supercar has a lower, more realistic price, Dodge is doing a little cheerleading for its world-class halo car with an exhaustive 22-minute video. In this well-done mini documentary titled “Viper: DNA of a Supercar,” Dodge highlights the changes made to the updated and renamed 2015 Dodge Viper as well as showcasing the coupe’s hand-built craftsmanship.

As is the case with the Viper itself, the video is a little over the top with dubbed-in music and exhaust notes and the sometimes-cheesy narrative, but that makes it no less enjoyable to watch with an equal dose of choreographed driving shots and behind-the-scenes action that literally shows how the new Viper comes to life. Just about every aspect of the Viper’s Conner Assembly Plant build process is painstakingly revealed from the construction of the carbon-fiber components and hand-sewn interior bits to the testing of the bare chassis and the final paint process, which alone takes up 160 hours. This video boasts as much about the 2015 Dodge Viper as it does the hundreds of people who help hand-assemble the car in Detroit, MI.

The excitement, of course, comes from the rolling shots taken at Chrysler’s test track, driving around town and even being drifted through a dried up lake bed. All the time the Viper’s retuned, 8.4-liter V-10 can be heard pumping out its incredible 645 horsepower and 600 pound-feet of torque.

If you have 22 minutes to kill, this is definitely not a bad way to do it.

Why it matters

Seeing what it has taken to bring the fifth-generation Dodge Viper from conception to reality is simply amazing.

Dodge Viper

2015 Dodge Viper SRT Exterior
- image 580054

Source: YouTube

Press Release

A new 22-minute documentary, “Viper: DNA of a Supercar,” launched today by Dodge showcases how the Dodge Viper is created like no other car – with passion driving every ounce of design origin, attention to detail and meticulous handcrafting. The film can be viewed at

“The Dodge Viper is a precision-handcrafted machine expressively built to stimulate all the senses of an enthusiast’s soul,” said Tim Kuniskis, President and CEO, Dodge and SRT, FCA North America. “It’s not widely known what it takes to create this supercar, including the 140 to 160 hours to hand paint each Viper, so we produced the film to show what sets the Viper apart from everything else in its segment.”

“Viper: DNA of a Supercar” captures the passion that inspires the automotive designers and craftspeople to pour their expertise, focus and resolve into every component, every process and every step of the Viper build. Facts include:

More than 3,700 unique components come together to form a Viper
More than 90 percent of the Viper’s interior is hand-wrapped in the finest leather available
Designed with structural integrity, 48 percent of the Viper’s exterior is carbon fiber – lighter than steel with a superior stiffness
Viper’s entire paint process is done by hand and requires 150-plus man-hours to achieve the concourse quality finish

"This commitment to keeping the fifth-generation Viper a hand-built performance icon ensures the Viper’s legacy as a premium world-class supercar and one of the fastest street-legal cars in the world,” Kuniskis added.

The film shows every phase of the Viper’s design process, from initial sketches through final testing, and how literally every component of the assembly process involves human craftsmanship, distinguishing the Dodge Viper as one of the few custom-built vehicles on the planet.

Dodge will share the film with fans and performance enthusiasts everywhere through its social media channels.

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