Dodge Will Build An Additional 1,000 SRT Hellcat Models
Just a couple of weeks ago, it was reported that Dodge was going to put production of its SRT Hellcat models on hold due to “unprecedented demand,” but Mopar fans can now rejoice as it sounds like the Hellcat’s vacation was just temporary. Hellcat.org is reporting that Dodge plans to restart production of the 707-horsepower Charger and Challenger, although the production will be capped at just 1,000 units. If the dealer markups and wait lists weren’t insane enough before, they sure will be now.
The excessive demand meant that some dealerships were taking deposits on the Challenger SRT Hellcat and Charger SRT Hellcat cars that they simply wouldn’t be able to come through on. After a quick lesson in how dealer allocations work, expect it to be even harder to get a new Hellcat parked in your driveway. Despite the time off to sort through the mess, it isn’t even clear what, if any, kind of headway Dodge made in clearing up backlogged orders that didn’t have a chance of being delivered.
It’s unclear what will become of the Hellcat’s future beyond these extra 1,000 units, but there’s a good chance that this production run will coincide with the end of the 2015 model year.
Continue reading to learn why Dodge decided to increase Hellcat production figures.
Why it matters
When Dodge initially began launching its SRT Hellcat cars, it said the car would not be a limited-production run, but the combination of the high output and the relatively low price of around $60,000 meant that demand has been so high that Dodge simply isn’t able to keep up. This is definitely not a bad problem for Chrysler to have. Just its customers.