Domino Effect: Porsche Baby Boxster falls and Volkswagen Bluesport comes tumbling after

2009 Volkswagen Concept BlueSport
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Porsche’s decision for putting the baby Boxster on hold because the current generation may not be ready for it may just have started a domino effect for similar proposed vehicles. Volkswagen has just announced that the production version of the mid-engined Blue Sport Concept is also uncertain, stating the same reasons as Porsche: the company can’t find enough sales to justify investing in the model.

This may put a little hiccup in Volkswagen’s plans to increase sales to 800,000 units a year by 2018, but according to Volkswagen of America boss Jonathan Browning, "we don’t need to keep adding to our portfolio of models. We’re concentrating on our core models." Nice sidestep, but this only means that the company failed to find the market needed to sell 50,000 units a year of the production BlueSport.

They’re surely not getting rid of the vehicle, though, especially since engineering for the Blue Sport has been completed: "There is no official release for the project. It’s not a technology problem, but of finding enough customers. I don’t have enough [sales] volume to get the go-ahead," said Volkswagen’s engineering boss, Uli Hackenberg.

So, for now, the production Volkswagen BlueSport has been put on hold, further opening the door Porsche cracked when the Baby Boxster took its fall. We’re guessing Audi’s plans of offering a new sports car slotted under the R8 may get invited to this party, but Audi seemed pretty intent on producing the junior model. Only time will tell.


Source: Autocar

What do you think?
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  (530) posted on 02.6.2012

It’s nice to know that Porsche develop their models into more impressive one. The exterior detailing looks very awesome and unique at it’s best.

  (473) posted on 01.26.2012

Why don’t they try to produce a few units and offer it to market. This is a great car so what’s the matter? If only they knew how people badly needs it.

  (328) posted on 01.20.2012

I think these two cars are great. Very cool platform and good design but customers now are more practical. Maybe they’re a bit pricey compared to other cars with the same features and performance that’s why it failed to market much.

  (429) posted on 01.20.2012

Whew! What is happening to car industry?? Both of the best car manufacturers in the industry experienced the fall, that is quite hard to imagine. I am really hoping for them to succeed on their back-up plan.

  (488) posted on 01.19.2012

I think it is perfectly fit for traveling or having an out-of-town. The model is very elegant on the way it was built like the glamorous look of its body paint, the cool headlights, the unique side-mirrors, the comfortable seats and the striking wheels. Nothing you wouldn’t find for. Nice to know

  (442) posted on 01.19.2012

Those were pretty amazing cars, I wonder how that domino effect happened to them. Anyway, the reason behind it may be the price of those cars, because Porsche and Volkwagen are truly expensive.

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