Domino Effect: Porsche Baby Boxster falls and Volkswagen Bluesport comes tumbling after
Porsche’s decision for putting the baby Boxster on hold because the current generation may not be ready for it may just have started a domino effect for similar proposed vehicles. Volkswagen has just announced that the production version of the mid-engined Blue Sport Concept is also uncertain, stating the same reasons as Porsche: the company can’t find enough sales to justify investing in the model.
This may put a little hiccup in Volkswagen’s plans to increase sales to 800,000 units a year by 2018, but according to Volkswagen of America boss Jonathan Browning, "we don’t need to keep adding to our portfolio of models. We’re concentrating on our core models." Nice sidestep, but this only means that the company failed to find the market needed to sell 50,000 units a year of the production BlueSport.
They’re surely not getting rid of the vehicle, though, especially since engineering for the Blue Sport has been completed: "There is no official release for the project. It’s not a technology problem, but of finding enough customers. I don’t have enough [sales] volume to get the go-ahead," said Volkswagen’s engineering boss, Uli Hackenberg.
So, for now, the production Volkswagen BlueSport has been put on hold, further opening the door Porsche cracked when the Baby Boxster took its fall. We’re guessing Audi’s plans of offering a new sports car slotted under the R8 may get invited to this party, but Audi seemed pretty intent on producing the junior model. Only time will tell.