At the end of the day, it’s all based on customer demand

BMW is all set to launch the new Toyota Supra-based BMW Z4 at the Pebble Beach Concours d’Elegance in Monterey, California this month, but what about the Z4 M? Although the BMW M Chief, Frank van Meel, has not directly said ‘no,’ he hinted that there is no market for a full-M roadster.

Finally, The Rumors Have Been Laid To Rest

2007 BMW Z4 M Coupe
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Just 5,387 cars were produced in its two-and-a-half year production run from 2006 to 2008, and 3,041 of those were sold in North America.

While speaking to Car and Driver, Frank van Meel said, "Let me put it this way: I think the M40i is the perfect positioning regarding performance of that car”. "It’s quite close to the M2, so we’re really happy with the overall concept of that car being an M40i. If you would go any higher, it would be very, very narrow in customer groups." Statistically speaking, BMW M Registry reports that just 5,387 cars were produced in its two-and-a-half year production run from 2006 to 2008, and 3,041 of those were sold in North America.

Supporting Facts

Don't Hold Out Waiting for a BMW Z4 M - It's Probably Not Going to Happen Spyshots Exterior
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Confirming that limited sales figures are the reason, a BMW spokesperson told The Drive, "Those numbers are closer to limited or special edition production numbers today such as the upcoming M3 CS and M4 CS than to full production vehicles. Both are also based on already existing M vehicles."

Our Take

Don't Hold Out Waiting for a BMW Z4 M - It's Probably Not Going to Happen
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BMW is right: the roadster market itself is so small that if they launch an M version, it’s going to be a niche car of a niche segment

If to be seen, BMW is right: the roadster market itself is so small that if they launch an M version, it’s going to be a niche car of a niche segment. Regarding the new upcoming M40i, it will come with a 3.0-liter, six-cylinder, turbocharged engine. BMW M boss also stated that the new M40i will be as fast as the Z4. Interestingly, there has been news that the new Toyota Supra, with which the M40i shares its engine and platform, will be offered in four performance variants; including a GRNM version. Let’s wait and watch what’s in the store for us. Share your thoughts in the comments section below.

Further Reading

2018 BMW Z4 High Resolution Exterior Spyshots
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Read our full speculative review of the 2020 BMW Z4

2017 BMW Concept Z4 High Resolution Exterior Wallpaper quality
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Read our review on the BMW Z4 Concept.

2015 BMW Z4 - Driven Exterior Test drive
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Read our driven review on the current BMW Z4.

2007 BMW Z4 M Coupe
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Read our full review on the 2007 BMW Z4 M.

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Read more BMW news.

Source: Car & Driver

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