• Don’t Think Chevy is Struggling? It’s Booth at the 2018 Los Angeles Auto Show Says it All

A world without Chevy is starting to look like a possibility

Chevy is in a tough spot. Well, GM as a whole is in a tough spot. News has recently circulated that GM was closing several plants, and put five others on watch. 15,000 people are now out of work, and many more have little job security. Along with the three closures in Oshawa, Ontario, Detroit, and, Youngstown Ohio, GM will also cease production of the Chevy Cruze, Chevy Volt, Cadillac CT6, and the Buick Lacrosse. The Warren powertrain plant and Baltimore powertrain plants are also in danger of shutting down after next year as well. Things are getting ugly, but how bad is it?

Don't Think Chevy is Struggling? It's Booth at the 2018 Los Angeles Auto Show Says it All
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So, like Ford, GM is cutting some of its car models. This is to be expected as SUVs are just so popular. The closing of plants and putting others on alert start to paint a picture about the condition that Chevy as a brand and GM as a whole is really in. But, we didn’t realize it was so bad. Well, not until we went to the 2018 Los Angeles Auto Show, and that’s when it hit us that Chevy is about two bad decisions away from going belly up, just like Saturn, Oldsmobile, and Pontiac. Just take a look at the pictures to see how bad it really is. Mercedes’ booth had plenty of activity. Even FCA’s Mini brand was getting attention. Look across the room, and Hyundai drew quite a crowd, as did Mazda and Jaguar.

Meanwhile, Chevy is so empty that it’s creepy. Like Stephen Kind creepy. Even the attendants at the counter looked depressed.
Don't Think Chevy is Struggling? It's Booth at the 2018 Los Angeles Auto Show Says it All
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Chevy has been around a long time. It almost went belly up a decade ago, and the government bailed it out. This time around, however, President Trump isn’t too pleased with GM as a whole, criticizing the company for closing U.S. factories while factories elsewhere continue to run like clockwork.

Chevy (and GM as a whole) has a lot of work to do if it’s going to see the second half of the 2020s, and trying to ride the nostalgia of names like the Chevy Blazer isn’t going to be enough.

Maybe the company needs new leadership. Well, it probably does, to be honest, but it’s going to take a lot more than that – or the desire to “generate free cash flow of $6 billion by the end of 2020.” Right now, Chevy is failing miserably, and the whole world knows it. It couldn’t even draw interest to its stand in L.A. where it’s entire lineup was on display. With news that the C8 mid-engine Corvette isn’t coming to Detroit (another big failure on Chevy’s part), I’m willing to bet people won’t show them any love there either.

Further reading

Here's All You Need To Know About GM's Major Restructuring
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Here’s All You Need To Know About GM’s Major Restructuring

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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