Engineers and designers are usually at odds when it comes to making cars.
What makes a car beautiful and unique, will also make it tougher to manufacture.
The Michelin Challenge Design tries to bridge this gap by establishing a closer relationship with the design community—combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.
One of the more innovative concepts presented at this year Michelin Challenge Design is the single passenger Drop.
The Drop comes from the mind of Rubem De Floriani, a 26-year-old product design graduate of Catholic University at Rio de Janeiro.