Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - story fullscreen Fullscreen

Electrification is Forcing Lamborghini to Invest Painful Amounts of Money

And it’s all for the sake of maintaining the brand’s legacy

Another day, another automaker announcing its commitment to an electrified future. This time, it’s Lamborghini’s turn to showcase to the world how serious they are when it comes to electrifying its lineup. As a matter of fact, the brand’s transition to an electrified future will be the biggest investment in the company’s history.

Electrification is Forcing Lamborghini to Invest Painful Amounts of Money
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Lamborghini, just like every other automaker, is heading towards an electric future, but for them, it’ll be their most expensive investment yet which is worth at least €1.8 billion ($1.88 billion)

Just how big of an investment, you ask? Well, Lamborghini CEO Stephan Winkelmann told Il Sole 24 Ore that they will invest at least €1.8 billion ($1.88 billion) to create a hybrid lineup by 2024. By 2030, Lamborghini aims to finally release its first fully-electric supercar. The CEO also added that the investment figure does not yet include the development cost for its first electric model. Winkelmann said:

"We have earmarked 1.8 billion, but in reality, it will be much more--the biggest investment in the history of Lamborghini Automobili."
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The main challenge for Lamborghini’s shift towards electrification is how to maintain their identity as a supercar manufacturer known for its screaming V-10 and V-12 engines

It’s no surprise that investing in an electric future isn’t cheap, but electrification is a much bigger challenge for a brand like Lamborghini whose identity was formed around the internal combustion engine (ICE). Without the noise of its iconic V-12 and V-10 engines, creating a distinct driving experience that’s unique in a sea of similarly-quiet supercars is perhaps the Italian automaker’s biggest hurdle as it heads towards electrification. After all, part of the drama of owning a supercar is the noise these things make. Winkelmann adds:

"The investment will be huge because we have to face the full electric era while maintaining the values of Lamborghini's DNA. It will be a very difficult challenge."
Electrification is Forcing Lamborghini to Invest Painful Amounts of Money Exterior
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One of Lamborghini’s priorities as it transitions towards electrification is maintaining the driving DNA of the brand, according to CEO Stephan Winkelmann

By 2023, Lamborghini is expected to release their first series-production hybrid supercar—and it’s expected to be a successor to the Aventador. It also won’t carry over with the Aventador’s V-12 engine, as it is reportedly coming with an all-new engine—most likely to be compatible with a higher degree of electrification. And while the Sián was the brand’s first electrified model, it was only a limited-production derivative of the Aventador. By 2024, its entire lineup will consist of hybrids, including the successors to the Huracan and Urus. By the end of the decade, Lamborghini is hoping to release its first purely electric vehicle.

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By 2024, Lamborghini’s lineup will consist entirely of hybrids, while an electric supercar is expected to be unveiled by the end of the decade

The challenges that Lamborghini is about to face are similar to what Ferrari will also have to face in the coming years. Just like Lamborghini, the brand will also electrify its lineup, but there’s another sports car manufacturer who thinks that hydrogen could also be part of its future. That would be French automaker Alpine, who recently said that the prospect of hydrogen combustion technology could be their ticket to preserving the legacy of the internal combustion engine.

Source: Reuters

Isaac Atienza
Isaac Atienza
Isaac Atienza is a Filipino motoring journalist who joined TopSpeed.com in 2021. He is a car enthusiast who especially thinks that wagons are the best type of vehicle, though sports cars and anything with three pedals also tickles his fancy.  Read full bio
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