Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - gallery

Lamborghini, just like every other automaker, is heading towards an electric future, but for them, it'll be their most expensive investment yet which is worth at least €1.8 billion ($1.88 billion)

The main challenge for Lamborghini's shift towards electrification is how to maintain their identity as a supercar manufacturer known for its screaming V-10 and V-12 engines

One of Lamborghini's priorities as it transitions towards electrification is maintaining the driving DNA of the brand, according to CEO Stephan Winkelmann

By 2024, Lamborghini's lineup will consist entirely of hybrids, while an electric supercar is expected to be unveiled by the end of the decade

Want to know more about Lamborghini's electrification plans, all you have to do is swipe up