Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - gallery

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  • Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - gallery
    Lamborghini, just like every other automaker, is heading towards an electric future, but for them, it'll be their most expensive investment yet which is worth at least €1.8 billion ($1.88 billion)
  • Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - gallery
    The main challenge for Lamborghini's shift towards electrification is how to maintain their identity as a supercar manufacturer known for its screaming V-10 and V-12 engines
  • Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - gallery
    One of Lamborghini's priorities as it transitions towards electrification is maintaining the driving DNA of the brand, according to CEO Stephan Winkelmann
  • Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - gallery
    By 2024, Lamborghini's lineup will consist entirely of hybrids, while an electric supercar is expected to be unveiled by the end of the decade
  • Electrification is Forcing Lamborghini to Invest Painful Amounts of Money - gallery
    Want to know more about Lamborghini's electrification plans, all you have to do is swipe up
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