Enclave, Outlook and Acadia - sales up 377%
There is good news at General Motors – proof, even that they can build cars people want.
Or, at least, crossovers people want.
In June, sales of the Buick Enclave, Saturn Outlook, and GMC Acadia – all of which are made at GM’s plant in Lansing, Michgan, are up 377% over the same period a year ago. In all, GM sold more than 12,000 of the vehicles in June.
Demand has been so high that that General Motors is adding a third shift at the plant. That means it will be producing the crossovers twenty-four hours a day.
Shortly after its introduction, Buick dealers reported waiting lists for the new crossover. Reviews of the Outlook and its twin, the Acadia, have also been very positive and they’re strong sellers.
But it is the Enclave that’s getting the most attention:
Buick dealers’ orders for the Enclave are coming into GM at a rate that is seven times greater than the company’s capacity to produce the vehicle.
Adding a shift has turned out to be a necessity for GM. Even with the additional shift, it still won’t be able to keep up with the rate at which the cars are being ordered.
Adding a shift to a plant is a move which automakers are generally reluctant to make, even when – as here – it can be accomplished with “temporary” workers, i.e., workers who can be laid-off, if need be, without benefits. Suppliers have to ramp up their parts production and transportation of those parts must also be arranged. The whole process is sufficiently complex that undoing it later can prove costly.
So, by adding a third shift to produce these vehicles, GM is clearly projecting them as strong sellers into the foreseeable future, and is doing what it can to make sure that its dealers do not miss any sales opportunities.
Source: GM Inside News