Fiat Chrysler Automobile is rolling out a new program this winter. Chrysler’s long-time parts group, Mopar, is now offering winter wheel and tire packages available at the local dealership level. This marks the first time an automaker is offering such a service.

“Mopar is rolling out our first-ever offering of winter wheel assemblies for those customers who desire a little extra control during the cold weather seasons,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The assemblies arrive ready to install and deliver additional peace of mind, even in areas unaffected by the harshest winter weather.”

This simplistic yet profound program helps keep customer dollars flowing into FCA dealerships rather than going to aftermarket tire shops or online tire retailers. What’s more, FCA dealers take care of all the installation, including programming the Tire Pressure Monitoring System.

Customers can choose their preference of tire from brands including Bridgestone, Goodyear, Yokohama, Pirelli, BF Goodrich, Michelin, and Continental. The winter tires are then mounted on cost-effective steel rims, which are fitted with the required TPMS sensor. Mopar is offering more than 1,100 fitment sizes for many of its vehicles.

The vehicle list includes the Dodge Caravan, Dodge Charger, Chrysler Town & Country, Chrysler 200, Chrysler 300, and Jeep Cherokee. Both the AWD and RWD versions of the Charger and 300 sedans, along with the Cherokee, are included in the fitments.

Prices for the winter wheel and tire packages start at $242 per tire and peak at $292 per tire. Installation is a separate charge.

Come spring, the winter tires can be swapped out for the vehicle’s standard wheel and tire combo. Though FCA doesn’t mention it, the customer is likely responsible for hauling and storing the unused set of tires.

Continue reading for more information

Why It Matters

It seems like a no-brainer that an automaker would offer winter wheels and tires at the dealership level. Think of the business case. Dealerships already offer a wide selection of replacement OEM-style tires, so why no expand the business to include the proper winter shoes? That keeps more money in the automaker’s pocket, gets the customer inside the dealership at least two more occasions (where other sales can be made), and keeps customers driving in adverse winter conditions an extra level of safety not found with summer or all-season tires. It’s a win-win.

FCA Debuts Mopar-Sourced Winter Wheel & Tire Packages
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Source: FCA

Press Release

December 1, 2015 , Auburn Hills, Mich. - Winter is coming and just in time, so are all-new Mopar winter wheel assemblies.

The all-new Mopar winter wheel assemblies are available for order for a variety of FCA US vehicles. Assemblies include a winter tire, steel rim and Tire Pressure Monitoring System (TPMS), and are delivered mounted and balanced, so you or your dealership can quickly and easily pop off all-season rims and rubber and put on cold-weather appropriate gear.

“Mopar is rolling out our first-ever offering of winter wheel assemblies for those customers who desire a little extra control during the cold weather seasons,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The assemblies arrive ready to install and deliver additional peace of mind, even in areas unaffected by the harshest winter weather.”

Winter wheel assemblies are available for FCA US vehicles including the Dodge Caravan, Dodge Charger (AWD and RWD), Chrysler Town & Country, Chrysler 300 (AWD and RWD), Chrysler 200 and Jeep® Cherokee, with the program scheduled to expand to encompass even more vehicle models next year.

Mopar winter wheel assembly prices will range between $242 to $292 per wheel, depending on the vehicle (dealer installation is separate). Customers can visit their local FCA US LLC dealership for more information.

About Mopar Winter Tires
Mopar winter tires provide extra protection for when Jack Frost comes nipping, and are also appropriate for vehicles driven in regions spared the most extreme winter weather. Winter tires don’t require ice and snow to go to work — they remain flexible and allow for enhanced handling and stopping even when weather conditions fall under 45 degrees.

Mopar winter tires are also a wise choice for four-wheel-drive vehicles, with aggressive tread patterns that augment the additional control provided via four-wheel drive.

Popular brands of available Mopar winter tires include Bridgestone, Goodyear, Yokohama, Pirelli, BF Goodrich, Michelin and Continental and many more, with more than 1,100 winter tire fitments offered.

About Mopar Brand
Mopar (a simple contraction of the words MOtor and PARts) was trademarked in 1937 with the launch of an antifreeze product, but it truly made its mark in the 1960s during the muscle-car era. From Mopar Performance Parts to enhance speed and handling for both road and racing use, the brand soon expanded to include technical service and customer support.

Today, Mopar is FCA’s service, parts and customer-care brand and distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 27 customer-contact hubs globally, Mopar integrates service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar is the source for genuine parts and accessories for FCA brands.

Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles. This offers a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

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