FCA’s Marchionne Makes Slip, Reveals Jeep Wagoneer
We’re growing ever more fond of Sergio Marchionne’s style of news dissemination. The Fiat Chrysler Automobiles CEO’s recent “realignment” of the automaker’s five-year plans is making massive waves, thanks to details on a renewed focus on trucks and SUVs, while killing off slow-selling sedans. However, Marchionne’s latest confession has us more excited than before.
In an interview with Automotive News, Marchionne made the statement, “I think it’s important for us to have found a home for the Grand Wagoneer family – both the Grand Wagoneer and the Wagoneer – in whatever shape they come, and that we find that space without creating additional production capacity.”
Did you catch that? This is the first mention of a Jeep Wagoneer from FCA. We’ve known about the Grand Wagoneer project for some time now, and it’s task to compete with the Range Rover in the high-end luxury SUV segment. But what’s the Wagoneer? Sadly, there were no further details or slips to come from Marchionne’s interview, or subsequent calls to Fiat Chrysler.
The addition of the Wagoneer aligns well with FCA’s plans of concentrating on SUVs and trucks. What’s more, Marchionne has said in the past how Ram has room to make a SUV based on the Ram 1500 pickup. Such a body-on-frame SUV would compete with the Chevrolet Tahoe and Suburban, their GMC counterparts, and the Ford Expedition. Perhaps the Wagoneer is the Jeep-branded version of this Ram vehicle.
Whatever the Jeep Wagoneer turns out to be, it’s definitely exciting times to be a jeep fan and truck enthusiast. We will certainly keep you informed of any further information slipping from FCA.
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Why It Matters
FCA’s revised plan to focus on crossovers, SUVs, and trucks sounds like a great idea when looking at market trends and current buying habits of consumers. The plan looks a little foolish when understanding the revisions were made on the premise that oil prices will not fluctuate upward. However, the threat of $4 per gallon gasoline is always looming, especially with the perpetual unrest in the Middle East and tightening restriction on U.S. oil production.
But as Kermit the Frog says, “That’s none of my business.”
Anyway, we’re excited about the idea of a new Jeep in the lineup. No matter what the new Wagoneer is slotted to be, FCA will likely have a hit on its hands – though a body-on-frame Wagoneer with a diesel engine would be more of an explosion…
Source: Automotive News