We’re less than a week away from the 2016 Specialty Equipment Market Association Show, better known as SEMA. Thousands of cars, trucks, SUVs, and custom creations will be present representing the best the aftermarket industry has to offer. OEMs will be out in full force, too, including Fiat Chrysler. Helping drum up interest for the show, FCA released renderings of five concept vehicles its brining, including a Ram 2500 Power Wagon and a Jeep Wrangler customized to look like a CJ. In total, the automaker is bringing 14 vehicles to SEMA.

FCA has not given any specific details on the vehicles, but its clear to see they are far from stock. The Ram 2500 Power Wagon has unique fender flares, a custom matt-black lower color scheme, and two hoops over the cargo bed. The front hoop is up near the cab, looking like those aftermarket hooks made popular in the 1980s. The rear hoop features louvered slats and the name “RAMRACK” embossed in red. There’s no obvious purpose for the hoops (like holding ladders or kayaks), so they could be purely aesthetic.

The Wrangler is a retro throw-back build that purportedly transforms a modern Wrangler into a classic CJ. The front grille and fenders carry the iconic CJ lines, while the hood is a modified version of American Expedition Vehicle’s Heat Reduction Hood. The hood also features black graphics, spelling out “CJ-Sixty Six.” The orange paint really makes the graphics pop, while the blacked-out grille, fender flares, hood accent, and front bumper give it an aggressive appearance. The headlights appear to be the new LED units found in the 2017 Wrangler.

We can see the Jeep sports a Warn winch and the bumper from a Wrangler Rubicon Hard Rock. The Jeep rolls on BFGoodrich Mud-Terrain T/A tires mounted on beadlock wheels with a body-colored rim. We can also spot a rock rail protruding from the rocker panel, meaning this thing is set up for serious wheeling.

FCA is hosting is annual SEMA press event at 4:26 pm Pacific/7:26 pm Eastern time on Tuesday, November 1. You can watch the whole thing go down via this livestream.

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Why It Matters

SEMA is a huge event every year and OEM automakers always turn out in force. It’s great to see the Jeep and Ram brands tease their unique stuff. Both brands have long had deep roots in the aftermarket segment with folks personalizing and modifying their rides to fit their needs and wants – Jeep especially.

TopSpeed will be heavily covering SEMA, so stick around for all the hottest debuts.