An impactful, new TV advertising campaign for the all new Volvo C70 coupe/convertible themed ‘FEEL’ started this week ahead of the car’s official public launch and arrival in dealer showrooms from Saturday 18 March.

The advertisement, filmed in Hawaii, is a key part of the marketing campaign for the launch of the all new Volvo C70 and will be seen at cinemas, in an interactive TV ad, in magazine and national press advertisements, as well as online at

The ‘FEEL’ theme to the launch campaign is designed to inspire people to reawaken their senses, see life in a new light and open their minds to the pure pleasure the new Volvo C70 coupé/convertible brings.

Retracting the new C70’s unique three-piece folding hardtop conveniently turns it from a stylish and secure coupé to a sensual convertible in 30 seconds, which makes you FEEL more connected with the world around you and makes your senses FEEL life in a more intense way.

Read here the complet review on Volvo C70

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