Feeling Special: Lambo Unveils Urus at Museum of Art, Ditches Detroit Auto Show
Maybe the Urus doesn’t like crowded places...by Ciprian Florea, on
The brand-new Lamborghini Urus, the super SUV that drove almost everyone crazy, made its North American debut in Detroit earlier this week. For a couple of hours or so, because the vehicle was displayed at the Museum of Contemporary Art instead of the Detroit Auto Show. Specifically, Lambo made a separate event, invited a few people to see company CEO Stefano Domenicali give a speech, and then took the Urus away, leaving just an orange Huracan on the show floor. Why? Well, maybe it’s because the Italian firm is too special for the Detroit Auto Show.
This isn’t the first time the Italians have done such a thing. The same thing happened at last year’s Detroit Auto Show, where they set up a separate event for the Aventador Roadster SV and removed the car from Cobo before the visitors were allowed in. When asked by a TopSpeed staffer why the Aventador wasn’t there, a Cobo staff member suggested that perhaps the brand thought it was too special to be there. Well, I agree. We definitely don’t want the new Urus to catch some sort of skin disease from journalists and visitors breathing over it.
Excuse me while I go update my Facebook status to "feeling sick."
Read our full review on the 2019 Lamborghini Urus.
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