When Ferrari partners with another company to create a crossover product, they’ve got some pretty high standards to live up to. Which is precisely why their newest timepiece partner raised some eyebrows within the industry.

Despite its previous tie-up with Panerai, a company known for their high-end luxury timepieces, the Italian automaker took a different in choosing their next time piece partner. Enter the Movado Group.

For all intents and purposes, Movado also caters to the luxury watch market, but there’s no mistaking that they’re not on the level of Panerai. Nonetheless, the Ferrari-Movado tie-up should make consumers happy considering that they’re going to be a little more affordable than the ones Ferrari and Panerai used to make, including the Ferrari Officine Panerai Watch Collection, which retailed for a base price of £8,900 ($14,200) and went all the way up to £28,300 ($45,200).

Compare those prices to the timepieces Ferrari and Movado are preparing, which could retail at somewhere around $2,000 and really, it’s not even close. As part of their deal, Ferrari and Movado will be working through a multi-year deal to build a number of time-pieces, most of which will be available in Ferrari stores, its online shop, and select wholesale distribution outlets.

“This agreement is the perfect complement to our branded watch business in an innovative and highly competitive segment," said Ferrari chairman Luca di Montezemolo. "We look forward to benefitting from Movado’s expertise in design, development and distribution in order to reach our fans around the world."

Expect the first of these watches to officially make its debut at the 2013 Annual Watch & Jewelry Fair in Basel, Switzerland.


What do you think?
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  (530) posted on 07.3.2012

Those watches show much of partnership of Ferrari and Movado, but I’m greatly in favor in the collaboration of Bulgari and Masrati. I think that’s much elegant and sporty than this timepiece.

  (798) posted on 07.3.2012

This will be the best watch to line-up with collections. I’m sure that it’ll be a major success, mostly in the Europe and North America area.

  (395) posted on 06.27.2012

I’m looking forward to their new designs of watch.

  (374) posted on 05.2.2012

Wouldn’t it be cool if they’d produce a watch collection based on Ferrari models’ designs?

  (484) posted on 05.2.2012

Ferrari’s fans will certainly dig this. I’m sure that all watches from the collection will be sold out on its first launch (if ever it’s at a reasonable price).

  (858) posted on 05.1.2012

I hope that all those will be equally magnificent! Usually, there’s this one they’d endorse a lot.

  (498) posted on 05.1.2012

It’s only because of this that I have been acquainted to Movado!

  (504) posted on 04.30.2012

This is more helpful to Movado, since they will be more recognized now.

  (530) posted on 04.27.2012

I’m hoping for more variants of this. I don’t want the same designs!

  (692) posted on 04.4.2012

I’m hoping for a fresh styling of this watch collection. Perhaps something that will match Ferrari’s recently released innovations?

  (714) posted on 04.4.2012

I want something amazing from these two companies. You know that kind which appeals to people upon first glimpse, although they aren’t even Ferrari fans?

  (397) posted on 04.2.2012

I wish they’d produce and distribute assorted designs. Of course, there’s one promotional watch that will be common among the Ferrari-Movado fans.

  (592) posted on 04.2.2012

To be honest, I haven’t heard of Movado before since I’m not really into watches. This is why partnership like this is beneficial to a company; I’m a Ferrari fan, and I’d check Movado out for it.

  (399) posted on 04.1.2012

Have they released a sample of their design? Certainly, there should be a joint mark of the respective companies.

  (410) posted on 04.1.2012

True fans of either, like me, will be overjoyed with this news! The collaboration of these two will be a big hit. I hope they’ll manufacture nicely designed and multifunctional watches.

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