Ferrari at the 2007 Detroit Auto Show
Ferrari attends the 2007 North American International Auto Show with 3 vehicles on display: the 599 GTB Fiorano, the 612 Scaglietti and the F430 GT. Ferrari’s booth is located on Stand 5 in Oakland Hall, the traditional home of the Prancing Horse at the Detroit Motor Show.The company, which on January 28th will start the celebration of its 60th anniversary with a worldwide event that will involve the Ferrari owners with their cars of different ages and models and clients (see related release), performed a considerable year, continuing the positive trend of 2005. In 2006, Ferrari delivered 5658 cars to final customers, with a 5% increase on 2005. Accordingly, revenues and trading profit are expected to slightly increase compared to 2005. In 2006, Fiat raised to 85% its interest in Ferrari S.p.A. Mubadala Development Company, the Abu Dhabi investment fund, still keeps 5% stake, while Piero Ferrari holds 10%.
The 599 GTB Fiorano is the most eagerly awaited model on the Ferrari stand at Detroit, following on the great success of the Panamerican 20,000, which ended up in New York on November 17th, after a grueling 84 day tour, 16 country trek from Brazil to the United States. This trek was a great demonstration of the capability and reliability of the 599 GTB Fiorano on some of the most challenging roads in the Americas.
The 599 GTB Fiorano boasts absolutely blistering performance with its Enzo Ferrari-derived 5,999 cm3 V12 engine which punches out 611 hp at 7600 rpm. Boasting a power-weight ratio of under 6.1 lbs/hp, a stunning Pininfarina-designed body and an all-aluminum spaceframe developed in collaboration with Alcoa, the 599 GTB Fiorano offers a range of cutting-edge innovations which provide absolutely superior driving pleasure, handling and sportyness. The 599 GTB roars from 0 to 62 mph in an astonishing 3.7 seconds and from 0 to 124 mph in just 11 seconds with a top speed in excess of 205 mph. Courtesy of the ongoing technology transfer from Formula 1 to Ferrari’s road cars, the 599 GTB Fiorano is equipped with two features that have proved enormously popular with its Formula 1 drivers: the F1-SuperFast gearbox which offers gear shifting in 100 milliseconds, and F1-Trac which optimizes traction. Both features make their road car debut on this model. The 599 GTB Fiorano also boasts other features which that help ensure superior standards of usability, ergonomics and safety engineering: the SCM (magnetorheological fluid suspension system), developed in collaboration with Delphi, which provides improved bump absorption and body control, an enhanced manettino vehicle dynamics control switch, and a wind tunnel-honed body that delivers more downforce with increasing speed.
Confirming its international recognition, the 599 GTB Fiorano has garnered very important awards from two of the most respected British magazines like Evo ("2006 Evo Car of the Year") and Top Gear ("2006 Top Gear Supercar of the Year"). Moreover, Classicdriver.com, one of the most important European automotive/lifestyle web sites, awarded the 599 GTB Fiorano "Car of the Year 2006". In the United States, Edmunds.com voted the car "Editors Most Wanted Exotic".
The 612 Scaglietti on display is equipped with the optional "Handling GTC" pack, targeted at customers who desire a more dynamic handling. The package includes, among other things, a braking system with carbon-ceramic discs (CCM), ball-polished modular wheels and highly-advanced F1 gear change software and a sport exhaust system.
Like all of Ferrari’s road cars, the uniqueness and distinctiveness of the 599 GTB Fiorano can be further enhanced with the Carrozzeria Scaglietti personalization program which for 2007 offers additional new options. The entire range of cars is compatible, for example, with iPod connectivity via the radio-CD player. The 8-cylinder range is now also available with a two-tone Alcantara and leather interior as well as ball-polished Challenge wheel rims. The entire Ferrari range can also be treated with an anti-stone chipping protective coating. The Carrozzeria Scaglietti Personalization Program is divided into four distinct areas: Racing and Track, Exteriors and Colors, Interiors and Materials, Equipment and Travel. The program was introduced in 1997 to allow owners to personalize their car to suit their own specific taste and requirements, making each one a genuinely unique vehicle. Since last year, all Ferraris built have included at least some personalization features. Clients may also make non-catalogue special requests which the company will endeavor to meet in the spirit of the work done by Sergio Scaglietti with Ferrari in its earliest days.
To preserve the unique heritage of the Prancing Horse’s surviving classic cars, Ferrari created Ferrari Classiche, a new division providing historic car owners with maintenance, restoration, technical assistance and authenticity certification services.
Ferrari’s Marque development is also progressing apace, thanks both to new licensing contracts (Panerai for luxury watches, Marcolin for eyewear, Microsoft and Sony for video games) and to the excellent performance of existing ones. The company’s retail plan continues to globally expand with a significant series of openings in 2007: at the beginning of the year, a new Ferrari store will be inaugurated in Beijing, followed by the Los Angeles boutique, set to open at the Beverly Center.