Ferrari is displaying both sides of its character to harmonious and complementary effect at this year's New York Auto Show. Its thoroughbred sporty side is represented by the F430 Spider, developed using F1 technology while the 612 Scaglietti represents its technologically advanced GT side. Also on display will be the 599 GTB Fiorano, the latest arrival from the Prancing Horse and a stunning link between its Sport and GT sides.
All of the models showing at the Ferrari stand include personalisation features that have become a Prancing Horse trademark integrated with new content designed to enhance both their natural elegance and driving-pleasure.
The Grand Tourer
The cabin of the 612 Scaglietti is even more sumptuous and elegant than ever with meticulous detailing combined with significantly enhanced GT content.
A new natural leather by Poltrona Frau available in the 12 colours in the current range has been used to trim the interiors. The process used to produce this particular leather makes it buttery soft and wonderfully elastic - as seductive to the touch as it is to the eye. The handcrafted leather interiors also feature new stitching and a new way of finishing the four seats and door panels. The range of cabin personalisation options has also been further extended. Clients can enhance the atmosphere of luxury and exclusivity in their cars further by selecting from a choice of two different interior configurations, each one can be combined with light aluminium, burnished aluminium and leather inserts as well as carbon-fibre trim.
Also making its North American debut on the 612 Scaglietti is the Bose® media center: an innovative system combining radio, audio and video DVD, navigation, Bluetooth® and satellite radio. A TV tuner and rear parking camera complete the picture. The system also includes a digital 5.1 surround sound system and was developed specifically for the 612 Scaglietti cabin to ensure Bose quality sound at all times and under all conditions. In fact, the in-car audio quality is on the same level as the best home theatre units. The system also boasts other innovative features including U-Music which organises and stores hours of music according to the user's specific tastes.
Visitors can test out the Bose media center for themselves at the listening stations created especially by Poltrona Frau in the lounge at the Ferrari stand.
Ferrari North America Marketing Initiatives
Ferrari North America organizes a number of special events and rallies each year to give Ferrari owners the opportunity to share the passion of driving their special automobiles. This year, the Ferrari Rally of Virginia will visit four states before the grand finale in Washington D.C. More information on the Challenge Rallies including plans for next year can be found at www.ferrarirally.com.
Ferrari North America takes special efforts to maintain close contact with its clients. Rosso Magazine and Rosso Online are complimentary publications reaching out to the extended Ferrari family with the latest information on new products, racing activities, customer profiles and partner activities. Additionally, Ferrari clients can avail themselves of a Concierge Service that allows them to reserve spots in rallies, book VIP passes for Ferrari Challenge weekends, enroll in the driving school, arrange factory tours and RSVP for special events.