While most of the world’s attention to yesterday’s Ferrari auction in Italy centered around the 1957 Ferrari 250 Testa Rossa, which became the most expensive motor car in the world ever sold at at an auction by selling for 9,020,000 Euros (roughly $12.2M U.S. dollars at today’s exchange rate), I was more interested in the last production F430 which was being auctioned off to assist the earthquake victims of the Abruzzo region of Italy.

Since the auction results were not yet posted, I contacted Ferrari media and spoke with Joanne Marshall. Ms. Marshall said the hammer price for the F430 was 180,000 Euros (approx. $244,000 U.S. dollars). As with most charity items, there was no buyer’s premium paid. Ms. Marshall also said that Ferrari collected another 40,000 Euros for Earthquake victims through the auction of some memorabilia.

Given today’s earthquake in Los Angeles, all of us here in California are painfully aware of how a sudden jolt can upend lives. Kudos to Ferrari for its noble efforts to provide aid to earthquake victims.

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What do you think?
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7 comments:

  (137) posted on 05.19.2009

Certainly. I hope this Ferrari Money willl help many victims

  (314) posted on 05.19.2009

You could just imagine Abruzzo before the quake, its roads are filled with different sports cars, from compact to super cars and colorful festivities, the incident turned the palce into a disaster zone and flattening some surrounding villages.

  (289) posted on 05.19.2009

In a period of recession, doing charitable services must remain as priorities of these multi-billion dollars corporations.

  (318) posted on 05.18.2009

That 244K means alot to the victims of earthquake. It could help them alot in terms of rebuilding thier lives and their communiy

  (231) posted on 05.18.2009

It is only when we encounter an almost similar experience that we can equate the real feeling and horrowing fact of calamity victims. It is good that Ferrari is excerting efforts to resond to this type of sensitive issues

  (421) posted on 05.18.2009

This charity work of Ferrari is very sensitive and aware of the fact, that while we are enjoying luxury in the front seat, there are those people, most probably are in the backseat of their lives due to some catastrophic events that strucked them

  (1) posted on 05.18.2009

Wow, only $12.2? That’s a bargain!

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