Ferrari introduces Chinese language on its website
The Ferrari website has a new addition and it’s something that a lot of Chinese people will surely be thankful for.
Speaking at the 2010 Shanghai World Expo, Ferrari announced the addition of the Chinese language on its website, making it the fourth language - after Italian, English and Japanese - to be included in the brand’s official website.
The move is a clear indication of the growing presence of Ferrari in the Chinese auto market: One that recently overtook the US as the world’s biggest. As it stands now, Ferrari has about ten dealerships in China to go along with the record number of car sales in the country last year. For 2009, over 200 Ferraris were sold to Chinese buyers.
So, in the event that you speak or understand the language, you might want to hop on over to the Ferrari website to give it a look.