Pays tribute to its most iconic road and race cars

Although Enzo Ferrari founded the company in 1939 as Auto Avio Construzioni, Ferrari wasn’t recognized as a full-fledged automaker until 1947. Maranello is getting ready to celebrate its 70th anniversary next year and the celebration began at the 2016 Paris Motor Show, where the Italian brand announced the introduction of 70 special liveries that pay tribute to iconic Ferraris from the past.

Five models were selected for the livery feast: the F12beriletta, 488 GTB, 488 Spider, GTC4Lusso, and California T. Each sports car is available with any of the 70 liveries, but there’s a catch. Ferrari will only build one of each model in that livery, meaning there’s won’t be two identical cars with the same paint scheme. For instance, once someone orders a F12berlinetta in livery, that same livery won’t be offered on the same car again. However, it will be available on any of the remaining models (as long as they haven’t been ordered already, that is!).

As a result, Ferrari will build only 350 cars with the special, 70th anniversary liveries.

At the Paris Motor Show, Ferrari showed off four of its new liveries. There was an F12berlinetta inspired by Stirling Moss’ 250 GT SWB race car, a brown California T painted like Steve McQueen’s 250 Lusso, a 488 GTB that pays tribute to Michael Schumacher’s 2003 Formula One racer, and a Ferrari 488 Spider inspired by the 365 P2 that won the Nine Hours of Kyalami in 1965. The latter features the race car’s atypical metallic green paint.

The remaining 66 liveries also include several iconic paint schemes from the company’s past. There’s a red, No. 56 livery paying tribute to the first Ferrari race car from 1947, a red paint with yellow and blue accents on the nose based on Juan Manuel Fangio’s F1 car, as well as liveries inspired by the many Ferraris raced at Le Mans in the late 1950s and early 1960s. Ferrari offers Can-Am- and Sunoco-inspired liveries, as well as paint schemes based on car built for celebrities back in the day.

Each livery comes with its very own name, and some of them are quite interesting. Customers can order "The Heartthrob," "The Patriarch," "Gran Turismo Perfection," "The Lucybelle", "California Dreaming," "The Lauda," "The Wedding Gift," or "The Pro."

There’s no word on pricing, but expect these models to be significantly more expensive than their standard counterparts since they will be unique. Also expect them to sell out quickly, as Ferrari has already received inquiries about matching sets of five cars in one livery.

Continue reading for the full story.

Why it matters

Ferrari Launches 70 New Liveries To Celebrate 70th Anniversary High Resolution Exterior
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Ferrari Launches 70 New Liveries To Celebrate 70th Anniversary High Resolution Exterior
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Offering 70 different liveries for five models is a great and original way to celebrate 70 years on the market. While other companies simply launch a special edition model, Ferrari took things up a notch by transforming its most iconic road and track models in liveries that its modern vehicles can proudly wear. There’s no better way to celebrate being in business for so many decades and customers will most likely appreciate the number of options that comes with this 70th Anniversary collection.

Press Release

Photo Credit: Ferrari

Ferrari is availing of the Paris Motor Show to announce a series of special initiatives to celebrate the 70th anniversary of the marque’s foundation in 2017.

The celebratory anniversary logo will be unveiled at the event. Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future. The logo will be used exclusively on a small number of iconic cars.

It will appear for the first time on the LaFerrari Aperta, the Prancing Horse’s latest limited-edition special series and a unique model in terms of both its technology and styling, making it perfect to celebrate this important anniversary.

Another important initiative is the announcement of 70 different individual liveries created by the Tailor Made atelier and inspired by iconic models from Ferrari history. These 70 different configurations will be used to create a maximum of 350 unique cars: each can be used, in fact, once on one example of five models in the current range.

A number of these new liveries will be shown on the Paris stand:

F12berlinetta: “The Stirling”, inspired by the 250 GT Berlinetta SWB, winner of the 1961 Tourist Trophy with Stirling Moss: it sports a characteristic Blu Scuro racing livery complete with horizontal white stripe and number roundel.
488 GTB: “The Schumacher”, an homage to the F2003-GA single-seater, winner of the F1 Drivers’ and Constructors’ World Championships in 2003, in which the legendary German driver took no fewer than six grand prix victories.
California T: “The Steve McQueen”, inspired by the 1963 250 GT Berlinetta lusso, one of the most elegant Ferraris ever built, which was a gift to the American actor from his first wife, Neile Adams. It features brown body paintwork and a cabin in camel leather with elegant stitching.
488 Spider: “The Green Jewel”, sports the signature green livery of the 365 P2 fielded by the British David Piper Racing team. Piper was a regular and very well-known Ferrari privateer and drove the car to victory in the Nine Hours of Kyalami in both 1965 and 1966 and, in 1966, in the prestigious Trophée d’Auvergne at Clermont-Ferrand.
A second example of a 488 Spider is displayed in the Tailor Made area. Inspired by the 1953 375 MM bodied by Pinin Farina, it features an elegant three-layer Bianco Italia exterior colour.

2017 will also bring the start of a world tour spanning more than 60 different countries to underscore the Prancing Horse’s global reach. A year-long series of events in Italy and worldwide will see classic Ferraris and modern cars side by side and the celebrations will conclude with an exclusive event in Maranello.

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