Ferrari Looks Forward to Electrification For One BIG Reason - story fullscreen Fullscreen

Ferrari Looks Forward to Electrification For One BIG Reason

Because this opens up an opportunity for them to be ’unique’

It’s pretty much inevitable at this point that cars are heading toward an electric future, and supercar manufacturers like Ferrari—who are known for their screaming V-8s and V-12s—have no choice but to transition to electric vehicles (EVs). While that may seem like a boring future where Ferraris will seem to be no different from other silent, electric performance vehicles, the Italian supercar manufacturer argues that won’t be the case.

By 2030, Ferrari says that 80% of its vehicle sales will be composed of hybrid and fully electric supercars. As it shifts toward electrification, the company vows to produce vehicles that are "even more unique".

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An electric future will definitely mean that Ferraris will loose the aural drama that its engines provide, but the company argues this will be an exciting time for them

Ferrari chairman John Elkann told investors that everything that the company will do will be distinctly Ferrari, and the move towards electrification will help them stand out even more.

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The shift towards electrification won’t be cheap, however. As a way to reduce investments, Ferrari CEO Benedetto Vigna says they will reach out to suppliers for components or software that are not crucial to the vehicle, such as an operating system.

This move is in contrast to other automakers making EVs, such as Tesla or Mercedes-Benz, wherein having a bespoke operating system lets them gather data such as driver habits, or provide over-the-air updates to keep the vehicle up-to-date with new features that can be delivered remotely. Vigna says:

"I will never build a Ferrari operating system, I would be foolish. You have to focus on the areas where you can be the best."
Ferrari Looks Forward to Electrification For One BIG Reason Exterior
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Shifting towards electric won’t be cheap, and as a result, Ferrari will outsource some of their EV development, such as the batteries and the operating system to power the vehicle

Ferrari said it will invest €4.4 billion by 2026, and they are working with four partners in Europe and Asia for the research and development of next-generation solid-state batteries. This will be crucial for the brand if it wants to have electric supercars that can match the sustained power and endurance of internal combustion engines.

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A fully-electric Ferrari will be launched by 2025, and it’s one of the first out of 15 new models they’ll be launching between 2023 and 2026, according to Ferrari CEO Benedetto Vigna

For a brand like Ferrari, standing out in a sea of silent electric supercars will be tough. There’s no doubt that an electric Ferrari will be blisteringly quick, but so are the Rimac Nevara and Pininfarina Battista. Without the emotional aura provided by an acoustically-tuned internal combustion engine, how is a brand like Ferrari going to stand out in a sea of other silently-fast electric supercars?

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Swipe up to know how Ferrari is confident they will stand out even more when the brand shifts to electric

A fully-electric Ferrari will be launched by 2025, and it’s one of the first out of 15 new models they’ll be launching between 2023 and 2026, according to Vigna. In the meantime, all eyes will be on the upcoming highly-controversial super SUV called the Purosangue, which will come with a V-12 without any form of electrification, at least when it debuts.

Source: Autoblog

Isaac Atienza
Isaac Atienza
Isaac Atienza is a Filipino motoring journalist who joined TopSpeed.com in 2021. He is a car enthusiast who especially thinks that wagons are the best type of vehicle, though sports cars and anything with three pedals also tickles his fancy.  Read full bio
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