Ferrari Engineered by Officine Panerai announced the debut of the Officine Panerai Watch Collection at the British International Motor Show. The series of watches are priced as follows: Ferrari 10 Days GMT £8,900 (Scuderia Collection), Ferrari 8 Days Chrono Monopulsante GMT Classic £10,400 (Granturismo collection), Ferrari 1/8th Second £10,400 (Special Edition), Ferrari Chronograph £28,300 (Special Edition).

The range of watches is divided into two collections, Scuderia and Granturismo. The fusion between Panerai and Ferrari is illustrated by the parallels in the appearance of a chronograph with its buttons and the rear view of a Ferrari: the Prancing Horse which stands out at the centre, the buttons which resemble the tail lights of a Ferrari, the profile of the case, and the convex crystal like the rear window.

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