Wherever Ferrari decides to go, you know that they’re going to attract a strong presence. So it only seems fitting that the Italian automaker, and arguably one of the most sought-after brands in the world, would set up shop in one of the finest cities in the world, New York City.

Ferrari recently launched and opened its new retail store at the heart of Manhattan - the corner of 55th and Park Avenue, to exact - setting up shop in a city known for its high-end luxury and taste for the good life. The grand opening also didn’t disappoint in terms of starpower as a host of celebrities, including Zach Braff, Olivia Palermo, Mathew Settle, Justin Theroux, and Kiera Chaplin all showed up to partake in the festivities.

Ferrari also didn’t waste the opportunity to show New Yorkers exactly what makes the Prancing Horse such an iconic brand, displaying a bevy of classic Ferraris along the streets of New York, including that of a 1959 250 California, a 1984 GTO, as well as some of the brand’s recent supercars, including the 458 Italia, the 612 Scaglietti, and a limited-edition of their latest powerhouse, the 599 GTO.

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Source: Ferrari

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5 comments:

  (745) posted on 09.7.2010

I can’t wait to visit this store in New York. Any plans for the 38th store?

  (1333) posted on 06.29.2010

Sweet, they need one in Chicago my Puma Ferrari shoes are getting kinda dirty smiley

  (211) posted on 06.28.2010

Great! I guess that retail store will be very successful in that location.

  (434) posted on 06.28.2010

That’s how important marketing is to ferrari. This is a good strategy to gain more money not only that, it also helps those who used to ferrari factory that has been dismissed during the world crisis.

  (507) posted on 06.27.2010

Yes! They can build their retail store almost anywhere and anytime but don’t get excited yet for sure most of the items here is quite expensive.

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