Ferrari, the Italian sportscar maker, has released yet another product not rolling on four wheels. Their newest profit-puller is the limited edition Paddock Chronograph available exclusively for its online customers. The watch will be limited to only 299 units with three color options: Silver, Black-Carbon, and Black-Silver. The Paddock is priced at 695 euro (around $1,050 at the current exchange rates).

The exclusivity for this chronograph, other than the prancing black stallion positioned on the face, is the fact that it is Swiss Made and features a 42mm diameter matte polished stainless steel case with a shiny stainless steel bezel, shiny silver dial, and flat hardened mineral crystal with anti-glare coating. The strap is in a chocolate brown color with contrasting silver stitching and a shiny steel butterfly buckle with 2-pushers. Completing the look of the watch is the aforementioned embossed Ferrari shield.

The limited Ferrari Paddock will arrive in a wooden box lacquered in, you guessed it, green, white, and red. In addition to the exquisite packaging housing the limited chronograph, Ferrari has also included a special gift with every style. The gifts include a handmade jewel case crafted in shiny red lacquered wood, an elegant Ferrari jacquard silk/cotton tie, and a set of Prancing Horse carbon fiber cuff links.


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  (806) posted on 10.18.2010

I’ll admit this is one of the nicer styled auto-watches I’ve seen. Never really got into the multi-dial multi-button ones.

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