Ferrari Posts Record Sales Year in 2012
In 2012, the Prancing Horse posted the best ever trading period in company history, an across the board improvement that bested their 2008 numbers, and did so despite worse economic conditions. All in all, Ferrari delivered 7,318 cars to its dealership network for the year, a 4.5-percent improvement from their 2011 numbers.
North America accounted for the biggest percentage of that number with 2,058 delivered cars, the first time Ferrari has breached the 2,000-car mark in the U.S. and Canada. Meanwhile, the Chinese market, which includes Taiwan and Hong Kong, saw the second largest number of delivered Ferraris in 2012 with 784 cars followed closely by Germany with 750, Great Britain with 673, and the Middle East and Africa with 556.
As a result of all the delivered Ferraris, revenues also rose by eight percent to 2.433 billion Euro with net profits hitting €244 million ($326 million), a 17.8-percent jump from their numbers a year ago, and overall trading profit up to €350 million ($468 million), an improvement of 12.1 percent.
“We are all enormously proud of ending the year with these kinds of results despite the unfavorable economic backdrop in many European nations, and the distinctly hostile one in Italy,” declared Chairman Luca di Montezemolo. “The credit for this goes to the men and women in Ferrari, the strength of the brand, a very complete and highly innovative range, and our gradual expansion into automotive markets worldwide.”
With such a robust showing in 2012, who knows what the 2013 has to offer for the Italian automaker. One thing we’ve come to know, though, is that if people have any money and they can afford to spend on an exotic, there’s a good chance that they’ll do so on a Prancing Horse.