Watch what you’re thinking because Ferrari may soon be able to read your mind and interpret what you’re thinking! Sound scary? Well it kind of is. The Italian company is working on a new revolutionary technology that will be able to read a driver’s mental and physical state and adjust the car’s stability and traction control to coincide with them.

Here’s how it works: "The biometric sensors may comprise a piezoelectric measuring device for measuring the driver’s respiration, a device for measuring the driver’s blood pressure and heart rate, a television camera for monitoring the driver’s eyes (blink rate) to determine the driver’s alertness, a device for monitoring the electric activity of the driver’s brain, a device for recording the driver’s surface temperature and a device for recording the conductivity of the driver’s skin (to determine the degree of perspiration)."

Ferrari believes this technology is necessary because "Drivers tend to miscalculate — in particular, overestimate — their driving skill and, more importantly, their psychophysical condition, with the result that driver-selected dynamic vehicle performance simply reflects the driver’s wish, as opposed to the driver’s actual psychophysical condition and proficiency."

Basically, they are telling us that we are all too stupid to realize that just because we want the car to do something, doesn’t mean it will actually do it. The bad part is that, with some people, they are probably right. What would be cool is if this technology could kick out the drivers that text while driving, or better yet, the ones that drive under the influence. That would be a lifesaver.


Source: AutoCar

What do you think?


  (714) posted on 04.7.2011

hmm. Well, I don’t want to think that Ferrari is being so ambitious about this concept. However, with the modern and high technology nowadays,who knows that one day they could execute this whole idea!

  (313) posted on 04.7.2011

think it would be cool if the car could actually reads the mind of a person. Most probably, Ferrari would invent a mental telepathy gadget! This would definitely change the history of the car industry!

  (274) posted on 03.15.2011

I don’t like the idea of this technology. Most probably it will be more sensitive on the mental and physical reaction of the driver, i think its kinda "dangerous s".
Plus, if properly implemented that technology would probably remove the fun driving experience!

  (387) posted on 03.10.2011

This technology is actually nothing new, as there are a lot of groups working on this. But Ferrari’s take is certainly interesting, since with this, you will have a car that constantly adjusts to your taste.

  (762) posted on 01.11.2011

same here but we may never know they might build on. remember the Pikes Peak? that was an autonomous car, and guided by GPS and sensors. maybe sensors will be on the line again.

  (570) posted on 01.11.2011

wow that ones new, I wish they can make one. but how is that possible? are you going to wear a helmet for that? haha

  (321) posted on 01.10.2011

It also includes a manettino dial, indicating that Ferrari intends to continue offering the race-based driver control system.

  (51) posted on 01.10.2011

Good system... but what you do if you have a sweating driver, with strong heartbeat with a wounded patient on the right seat, hurrying to hospital to save it’s life... will then the car say: "Please wait to calm down. You cannot start the engine sir. Sorry for inconvenience!"

  (70) posted on 01.10.2011

More like it body reading than mind reading! smiley

  (39) posted on 01.10.2011

This sounds like they make fun of their clients smiley

  (89) posted on 01.10.2011

Probably they should invest in a technology to grow the confidence on drivers about the exploding engines... or they can hear the driver with the new technology... "engine, please don’t explode... engine, please don’t explode" or.... "don’t catch on fire... don’t catch on fire... "

  (444) posted on 01.9.2011

It may sound ridiculous but honestly I didn’t found other words to describe the new technology that the Maranello-based manufacturer is planning to launch in the next few years.

  (427) posted on 01.9.2011

its just a series of sensors, located around a car’s cabin, which constantly monitors a driver’s state. so they think they are fancy ei?

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