Ferrari president doesn’t want an electric Prancing Horse
You’ve probably heard about this burgeoning market segment in the auto industry called electric cars. Clearly, a lot of people have strong opinions about the future of these types of cars, including Porsche who has just appointed Audi engineering executive, Joerg Kerner, to head up powertrain development. Kerner has been working on electric powertrains for Audi since 2009, so it would be safe to assume he’ll be doing the same for Porsche. Porsche rival, Ferrari, isn’t so pro-electric. In fact, Ferrari president, Luca di Montezemolo, has a pretty straight-forward opinion on the matter.
He doesn’t believe in them.
Strong words for a man whose company brought out the Ferrari Vettura Laboratorio HY-KERS and is working hard on building a hybrid Ferrari. But apparently for Mr. Luca, there’s still a fine line drawn between hybrid and electric...and he’s not willing to cross that line. Granted, the man is very smart in choosing his words, so his opinions on the matter certainly carry some weight on it, but isn’t it still a little presumptuous to suggest that Ferrari has no future in the electric car segment?
Engadget was able to chat with Montezemolo and he was pretty clear on where he stood on the matter. "You will never see a Ferrari electric because I don’t believe in electric cars," he said. "I don’t think they represent an important step forward for pollution or CO2 or the environment. But, we are working very, very hard on the hybrid Ferrari. This should be the future, and I hope in a couple of years you can see it."
Like we said, Luca di Montezemolo is a very smart man and while we understand where he’s coming from, we certainly wouldn’t unequivocally shoot down the possibility of seeing an electric Ferrari in the future, especially considering how unpredictable the world is right now.