If you had any more skepticism as to how far Ferrari has expanded its merchandising arm, look no further than this special edition Ferrari helmet courtesy of Newmax.

Truth be told, the helmet isn’t actually for racing purposes, but more so for safety while riding two-wheeled vehicles. Yep, you read that right. Ferrari is getting involved in the dirty and grimy world of scooters, bicycles, and motorcycles by introducing a special edition Ferrari Style helmet designed by no less than fashion icon Newmax.

Ironically speaking, this particular helmet was designed as a tribute to
Ferrari’s historic Maranello tradition. Among the elements that make up this helmet include satin-finish aluminum and metalized thermoplastic details. The helmet has been dressed in a genuine leather trim with an embossed Ferrari logo providing the perfect finishing touch. Its outer shell is made from advanced thermoplastic polymer with a high gloss scratch-resistant finish while the visor is manufactured using injection molded scratch-resistant polycarbonate and offers excellent visibility in all conditions. Likewise, the helmet also comes lined with an anti-allergic and antistatic two-tone Dupont technical fabric just in case you might need it.

The whole point of this Ferrari Style Helmet by Newmax is to give consumers the feeling of Italian stallion leather on their body without actually having to buy an actual car. Together with Italian coachbuilder Pininfarina, the Italian automaker has produced countless of merchandising items, some more fit to their stature than others.

When it comes to safety, though, Ferrari doesn’t take a backseat to anybody, even if it means charging a price tag of €299, or about $420, for a motorcycle helmet.


Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (377) posted on 10.21.2011

I don’t like the color of this helmet, though it doesn’t look heavy on one’s head. If there are any color, I guess this one fits a masculine motorcycle we have in this site. Those which are made by Yamaha.

  (474) posted on 07.29.2011

The material use in the helmet is kind of high materials unlike the ordinary one. I think the pricing is kind of cheap and I guess this is the only Ferrari item that I can afford!

  (428) posted on 07.29.2011

haha. I really want to laugh on Ferrari for they keep on extending their merchandise. Ferrari is not making any motorbike so what’s the use of the helmet? I wonder if its for the bike or the carsmiley

  (570) posted on 06.8.2011

haha. Its kind of funny that Ferrari have “extend their arm” in almost type of merchandising good like slipper, rain coat, shoes and everything under the sun!

  (555) posted on 06.8.2011

haha. I guess, you’re right this is definitely the only thing that I can afford in the merchandise of Ferrari!

  (488) posted on 06.6.2011

Looks cool! However, I don’t know how this helmet had a high price tag considering the fact that it’s just like a normal helmet. Well, maybe because it was a Ferrari thing.

  (530) posted on 06.3.2011

Aside from that embossed Ferrari logo, there is really nothing different about this one and a standard helmet. And it’s really surprising that they released this for motorcycle riders.

  (531) posted on 06.2.2011

The helmet design looks very familiar with me. More like a classic helmet, but definitely not really a good offer. I cannot afford to buy a $420 helmet. I’m just a student

  (683) posted on 06.1.2011

The first time I saw it, I thought it was a horse-shoe because its glass transparent. It funny to see that ferrari are extending their target market right? As you can see its price, $420 for a helmet, only Ferrari can do it.

  (427) posted on 05.31.2011

Yeah, it was branded and I bet the materials used in this helmet is made of high quality not bad for $420. That priced wouldn’t be a big deal for a Ferrari car owner!

  (377) posted on 05.31.2011

Well, considering on what kind of helmet that can be bought from $50! Purchasing t
his helmet despite of its high price tag, I would say that a high quality item for a safety gear
is not bad at all!

  (676) posted on 05.30.2011

Well, since this one is a Ferrari helmet, I would say that this one is pretty much sold with the fans already. But I would say that I find the price pretty absurd.

  (302) posted on 05.30.2011

Wow, come to think of it, that thing actually looks very nice. I actually like the whole design. But the price tag is certainly a killer, considering you can get something like this for just 50 bucks.

  (762) posted on 05.30.2011

I’m with you mattdigiulio, this is definitely, the only thing that I can be afford on
Ferrari Merchandise!lol BTW, i think its kind of comfortable to use!

  (599) posted on 05.30.2011

I really want to laugh on the expanded arm on the merchandising of Ferrari! Imagine, they are selling all kind of things from car accessories until to personal clothing, watch,
shoes and etc!

  (1) posted on 05.28.2011

Very nice. This is about as much Ferrari as I can afford.

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