Ferrari Telling 458 Speciale Buyers to Add More Options or Lose Their Order
Apparently, the phrase “first come, first serve” doesn’t mean much to Ferrari even though the company has invoked that same policy when processing orders for its limited-edition vehicles.
The issue involving the policy came up after a report from Magnitude Finance said that the company is warning customers who have existing orders of the Ferrari 458 Speciale to add more options to their cars or risk losing out to those willing to spend the extra cash.
Magnitude Finance director Tim Marlow indicated that there’s a growing belief that the 458 Speciale will be one of Ferrari’s last naturally aspirated V8s and that hype has driven up interest in the car, especially among collectors who are prepared to buy its as an investment that they can profit from once the car’s price appreciates in the coming years. Yep. A day will likely come when the 458 Speciale gets mentioned in the same breath as the 360 Challenge Stradale and 430 Scuderia 16M.
This is great news for the 458’s legacy, but not so much for customers who have already ordered their own 458 Speciales but are now getting their arms twisted by Ferrari because other buyers are willing to pay more for the car.
There will definitely be a lot of discussion on Ferrari’s business practices. A lot of people have never been enamored with that side of the Prancing Horse so hearing this report will do nothing but drive up the resentment over the company’s supposed bending of its own rules just so it can get more money in its pockets.
What’s the use of the “first come, first serve” policy if the people enforcing it are the ones supposedly breaking it?
Click past the jump to read more about the Ferrari 458 Speciale.
Why it matters
Some people will argue that Ferrari’s within its rights to change its selling policy if it believes that the demand for the car justifies it, as is the case with the Ferrari 458 Speciale. But it’s still not fair to those who placed their orders months ago and have paid the required £20,000 ($31,399 as of 11/25/2014) deposit to confirm their orders only for Ferrari to turn around and tell them that they’re still not guaranteed the model since others are willing to pay more for it.
Granted, some of these buyers could probably afford tacking a new set of options to guarantee their orders so, you know, no harm, no foul. But it’s still not a good look for Ferrari to force its buyers to add more options when it wasn’t made clear to them from the very beginning.
In any case, Ferrari usually gets what it wants. So despite this seemingly unfair new policy, the 458 Speciale will still sell out like ice cream on a scorching summer day. Who gets one is irrelevant if it means more money coming Maranello’s way.
The Ferrari 458 Speciale was introduced at the 2014 Frankfurt Motor Show and in a short time, it has become the most sought-after Ferrari not named the LaFerrari. Lighter and more powerful than the 458 Italia, the 458 Speciale benefits from an overhaul that not only shaves 200 pounds off of its weight, but also helps improve the supercar’s overall driving character.
The limited-edition supercar gets the same 4.5-liter, V-8 engine from the base 458 Italia but power has been increased to 596 horsepower and 398 pound-feet of torque. The V-8 engine is then mated to a seven-speed, F1, dual-clutch transmission that allows the 458 Speciale to sprint from 0 to 62 mph in just three seconds to go with a top speed of 202 mph.
The setup is incredible and the power output is great. But neither of these are what make the 458 Speciale such a valuable car. With the successor of the 458 set to receive a turbocharged, V-6 engine, the 458 Speciale is expected to be one of the last naturally aspirated V-8 Ferraris. That’s the reason why collectors are going crazy just to secure a model to add to their collections.
The Ferrari 458 Speciale is priced from $ 298,000, and 10 years from now that price could be up to close to $1 million. Who knows, really.