Ferrari Thinks It’s Too Good To Offer an “Entry-Level” Model
Hoping to spend less than $200,00 for a new Ferrari? Not Gonna Happenby Robert Moore, on
It wasn’t that long ago that Ferrari offered a simple, entry-level model known as the California. It carried an MSRP – as of 2018 – that started at right around $120,000 for the base model. It may have increased to more than $300,000 in higher trim levels, but the point is that you could step into a brand-new Ferrari for what some Ferrari customers would consider pocket change. The die-hard purists weren’t too fond of such a “cheap” model, but it served a real purpose – it allowed those who otherwise couldn’t afford a Ferrari to own a prancing horse.
With the California officially discontinued as of the end of 2018, Ferrari’s cheapest model is now the Ferrari Portofino with a starting price of around $215,000. Ferrari was expected to revive the Dino name, which was associated with affordability in the 60s and 70s, on a new entry-level model and spiritual successor the original Dino. Ferrari now says that isn’t going to happen – here’s why.
An Entry-Level Ferrari Apparently Isn’t Needed
Well, folks, Ferrari is on its high horse once again. No; it’s not suing some guy because he took a picture with a pair of shoes on the hood (although that did happen no that long ago) and it’s not going after someone for doing some random modification to a car they own as it has done in the past, but it does believe that there is no need for an “entry-price [model]” in its product range.
This entry-level model would have revived the Dino name and would have likely been offered with a smaller V-6 engine – one that was most likely derived from 2.9-liter V-6 found in Alfa Romeo’s Quadrifoglio models.
It could have even been offered as a hybrid, which would have served multiple purposes; customers would have had better output, performance, and fuel efficiency, while Ferrari would have been able to cut back on emissions (not that it cares much anyway.) And, keep in mind that word of a spiritual successor to the old Ferrari Dino has been floating around since 2016 when none other than late Sergio Marchione say the revival of the name and a Ferrari V-6 were possible.
With new Ferrari boss Louis Camilleri on the paperwork, a new strategy was introduced that includes 15 new models by 2022 – one of which was expected to be a successor to the Dino and a more affordable (I use that term loosely) car.
For now, however, it looks like there are no plans for such a model, so if you want a new Ferrari prepare to shell out at least $220,000 minimum after delivery charges, of course. In an interview with Autocar Ferrari’s Chief Commercial Officer, Enrico Galliera said, “Our product line-up is basically trying to redesign our positioning, but we don’t feel there is a need for an entry-price [model] in our product range, and we plan to remain consistent with what we already declared we want to do.”
Loosely translated, “redesign our positioning” is likely Ferrari talk for stepping into the crossover market because, you know, there’s probably more money in selling an SUV than there is letting someone without $250,000 to burn into your product lineup.
So, out of those 15 new models by 2022, we’ve already seen the F8 Tributo, SF90, F8 Spyder, and 812 GTS.
The Ferrari Purosangue will be another. As for the other 10, you can bet they will probably be variations of what the company already offers but, one thing is – apparently – for sure: There won’t be another Dino or an “entry-level” Ferrari coming in the foreseeable future. Sure, Galliera didn’t exactly rule it out, but he sure was adamant that it’s not happening in the foreseeable future.
|SF90 Stradale||$600,000 (est)|
|F8 Spider||$300,000 (est)|
|Ferraro 812 Superfast||$335,275|
|Ferrari 812 GTS||$370,000 (est)|
|488 Pista Spider||$350,000 (est)|
Read our full review on the 2019 Ferrari Portofino.
Read our full speculative review on the 2020 Ferrari Dino.