Ferrari to give first dibs on special edition cars to loyal customers
If Ferrari considers themselves an automaker with exclusive clientele, they do so knowing that despite catering to a relatively small market, the people who buy Ferraris are a loyal and well-spending bunch.
The problem isn’t so much as the supply of the cars as it is the demand it generates. And apparently, a lot of Ferrari enthusiasts are chirping about not getting their hands on some of the latest special edition models, especially after the small run of 80 Ferrari SA Apertas were sold out before many had the chance to get their hands on one. This became such an issue that it has prompted Ferrari CEO Luca di Montezemolo to think about opening an exclusive club for these die-hard fellas.
"I do not want our faithful collectors to miss the opportunity to buy one of our special series," he said to Auto News.
The whole point of this ultra-exclusive club is to give its members the right of first refusal as far as limited edition Ferrari models are concerned. Not that we’re hoping for an invite, but if we can show our vast collection of Ferrari die-cast models, does that mean we’re in?
In all seriousness, this club is expected to be limited to a certain number of members where you can expect a very stringent screening process to determine who qualifies to get keys to this club and who gets left out. Potential members may need to own about five or more Ferrari models, which Ferrari says only totals about 300 collectors worldwide. This exclusive loyalty club will be much smaller than the existing Ferrari clubs, which total about 13,000 members in more than 30 countries.
Montezemolo is also putting together an annual sightseeing and driving event for collectors called the “Ferrari Cavalcade.” This event will occur once a year and will take 120 of the club members to different regions of Italy so they can understand the country and brand that make their precious cars. Event attendees will also be able to drive Ferrari’s Fiorano test track in Maranello and Florence’s historic race track il Mugello.
Source: Automotive News