Ferrari kicks off its first North American driving school in May at Circuit Mont
Tremblant, a former Formula 1 racetrack in St. Jovit, Quebec, according to its
monthly owners’ newsletter.
The company did not say what it
would charge owners for this two-day version of the Ferrari Driving Experience,
but the event promises to be heavy on exclusivity and pampering. Owners will be
able to pick the kind of coffee and bed sheets they want.
Ferrari’s North American customer base is among the richest in the automotive
industry. The company reports that 60 percent of its owners also have the keys
to a private jet and 20 percent own more than one Ferrari.