Ferrari will Limit Annual Production to Only 7,000 Units
While other companies are trying to increase sales in any possible way, Ferrari is content maintaining exclusivity, even if this means less units built annually. In a recent interview, Luca di Montezemolo announced that Ferrari plans to remain an exclusive maker, so even though it sold a total of 1,798 road cars in the first quarter of 2013, by the end of the year production will be kept to below 7,000 units.
Talking about this year’s sales number, he said that when compared to the same period of last year, sales increased by 4 percent and revenues jumped by 8 percent up to a total of €551 million ($714 million). The company’s net profit also increased by 36.5 percent to €54.7 million ($70.9 million).
During the interview, Montezemolo said: "I want Ferrari to remain exclusive. A Ferrari is like a beautiful woman, she must be worth waiting for and desired. I base my ideas on what I learned from Enzo Ferrari, if we produce less cars, we will not flood the market and it makes our used cars more desirable too."
Click past the jump to read more about the LaFerrari - Ferrari’s latest supercar.
The LaFerrari was unveiled at the 2013 Geneva Motor Show and it is the most impressive supercar ever launched by the Italian company. It is also the first ever Ferrari to feature a hybrid system, as it combines a V-12 engine with two electric motors.
This system delivers a total of 963 horsepower — 800 delivered by the V-12 engine and 163 by the electric motors — and a peak torque in excess of 663 pound-feet. The hybrid system is coupled to an F1-style dual-clutch gearbox and sprints the car from 0 to 60 mph in less than 3 seconds and up to a top speed of more than 217 mph.
LaFerrari is limited to only 499 units.