Fiat 500’s second-year anniversary in the UK commemorated with eight special edition models on display
Taking a page out of MINI’s playbook, Fiat commemorated the Fiat 500’s second-year anniversary of the hatchback’s UK launch in typical MINI fashion by bringing in a number of special edition 500s from all over the world to be prominently displayed at the company’s Marylebone showroom.
Among the special edition 500s that called in their attendance for the occasion included the 500 Capri by Castagna, the 500 Valentino Rossi, the racing Abarth 500, the 500 by Andy, the 500 Diabolika, the 500 by Diesel, the 500 Ron Arad and the just-released special-edition 500 Pink, which, incidentally, just went on sale in the UK last week.
Of course, a celebration of this magnitude deserves the attendance of a who’s-who of London’s celebrity row and those present for the occasion included actress Angela Griffin, entertainment executive Keith Bishop, and TV presenter Raef Bjayou.
This isn’t exactly the Fiat’s first rodeo when it comes to out-of-the-box marketing when it comes to promoting the 500. A few months ago, the Italian brand brought a giant Fiat 500C in London in an effort to drum up interes in the car.
As an added treat to those who may want to catch a glimpse of any of these special-edition 500s will have the opportunity to do so at the Fiat’s Wigmore Street showroom, which will display all special edition 500s one at a time until February 28.