Fiat Abarth to Hit US in 2012
When you ask most Americans what comes to mind when you say Fiat, one word consistently came up: "broken." Now with Fiat making a re- entrance behind their fantastic 500, feelings are changing. Although the Fiat 500 has only been on US soil for about a year, it is already gaining momentum like a blue whale rolling down a hill. It has just been announced that the long awaited Fiat 500 Abarth will make its American debut at the 2011 Los Angeles Auto Show and go on sale in the first half of 2012 . This is a huge move forward because according to Inside Line, the initial debut for the Abarth models was supposed to be introduced in the first half of 2013.
When this hot hatchback hits the market its major competitors will be the venerable VW Golf GTI and the Mini Cooper S. The angle that the Fiat successfully utilizes is that over the years both of its competitors have gone somewhat soft and strayed quite far from their roots. In the Fiat Abarth, the lineage is as clear as day and also adds a touch of warm nostalgic familiarity. As soon as your right foot hits the gas, a direct channel to your adrenal glads will be opened. The exhaust note from this peppy 1.4 liter engine reminds us of a little Boston terrier behind a fence, it sounds big but it’s really not. These primal signals will serve as a reminder of how a ’hot’ hatchback can enrich your life.
We adore the little Fiat. Its sense of style, presence, and plucky attitude make it a must have vehicle. This admiration will be multiplied with the Abarth version of this venerable Italian hatchback. The Fiat 500 Abarth serves as a case in point for automakers; in order to move forward, one must often look back.