Fiat and Sabelt making shoes together
From Formula 1 Grand Prix circuits to busy city streets, the historic link between Fiat Auto and Sabelt has been renewed, marked by performance, technology and genuine Italian style.
The Fiat shoes by Sabelt, with both men’s and ladies models, one in white leather and the other in beige suede and white leather, were conceived, developed and manufactured in Italy.
The brainchild of Lapo Elkann, the Fiat Auto Brand Promotion manager, and Gregorio Marsiaj, director of the Sabelt fashion department, they are the result of a partnership between the two Turin companies stretching back to the Seventies, on the highly successful Lancia Stratos of Sandro Munari, fitted out by Sabelt, and continuing today in the Wtcc with the Alfa Romeo Racing Team, and on the Ferraris of Schumacher and Barrichello.
Available in the most exclusive Italian boutiques and at the Sabelt shop in Corso Venezia in Milan, the Fiat shoes by Sabelt offer fans of the two brands, among others, the style and quality that have contributed to success in international motoring competitions.
A demanding and exciting project, demonstrating yet again the attention that and Sabelt dedicate to quality, safety and, above all, Italy.