Alfa Romeo fans in the US have long been waiting for the day when they’re car brand of choice would make its touted return to the land of milk and honey. Well, according to Fiat Group CEO Sergio Marchionne, the day has come for all of you to rejoice.

According to Marchionne, Alfa Romeo will make its triumphant US return by the end of 2012.

A company spokesperson confirmed Marchionne’s statements during an interview with Automotive News and the latter was even quoted as saying that Alfa Romeo’s return to the US resulted in renewed confidence by the brand with their latest product offering, one in which it believes will be greatly accepted in the US and Canada.

“I’m a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada,” Marchionne was quoted as saying.

“There is a strong likelihood that the brand will be back here within the next 24 months.”

Alfa Romeo has already announced that the new Giulia sedan will be the first model to cross the Atlantic to replace the Alfa Romeo 159 that’s currently being phased out slowly in the company’s international markets. What’s more, Alfa Romeo is also expected to manufacture the Giulia in North America around the same time frame of 2012.

While we’re not counting our chickens until they hatch, which means that we’re going with the age old ‘to see is to believe’ adage, but Marchionne’s announcement is as strong a statement as we’ve had in a while regarding the status of Alfa Romeo’s return to the US. And for that, you can’t blame us for getting a little pumped for that time to finally come.

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Source: Automotive News

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5 comments:

  (815) posted on 02.23.2010

I am really waiting for your return. The real beauty of a new car had been banished since your last show up. I hope its worth waiting.

  (6) posted on 02.21.2010

They have had many marketing problems in the North American market when they were here. There was nearly zero advertising efforts except for the occasional magazine ad for spiders. You can’t survive on one two seat sports car. Now it looks like they are thinking larger new Guilia sedan and bigger, disregarding their two new small cars for our market. In the past they really offered only two models to America, the spider and a sedan. They need to provide a more complete range here and that means small compact to luxury. And for Gods sake invest in some good advertising, there are gear-heads here who don’t even know what an Alfa is or its history.

  (13) posted on 02.18.2010

hahaha....yeah, first it was ’99, then ’02, then ’05, then ’07, then ’09, and now ’12??! whatever..

they will come back this time (i think), because marchionne finally has his us distribution, via chrysler and ferrari/maserati, but still....it’s been a lot of promises for a lot of years.

we’ll see

  (345) posted on 02.17.2010

The question is, will they be accepted warmly? I mean will they have cars that will make the Americans choose them over a Bentley or a Mercedes?

  (1333) posted on 02.16.2010

well it’s about time, when alfa romeo gets back, they should impress the US citizens most of them are craving to get their hand on new models of Alfa Romeo.

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