Fiat boss announces Alfa Romeo’s return to the US by 2012
Alfa Romeo fans in the US have long been waiting for the day when they’re car brand of choice would make its touted return to the land of milk and honey. Well, according to Fiat Group CEO Sergio Marchionne, the day has come for all of you to rejoice.
According to Marchionne, Alfa Romeo will make its triumphant US return by the end of 2012.
A company spokesperson confirmed Marchionne’s statements during an interview with Automotive News and the latter was even quoted as saying that Alfa Romeo’s return to the US resulted in renewed confidence by the brand with their latest product offering, one in which it believes will be greatly accepted in the US and Canada.
“I’m a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada,” Marchionne was quoted as saying.
“There is a strong likelihood that the brand will be back here within the next 24 months.”
Alfa Romeo has already announced that the new Giulia sedan will be the first model to cross the Atlantic to replace the Alfa Romeo 159 that’s currently being phased out slowly in the company’s international markets. What’s more, Alfa Romeo is also expected to manufacture the Giulia in North America around the same time frame of 2012.
While we’re not counting our chickens until they hatch, which means that we’re going with the age old ‘to see is to believe’ adage, but Marchionne’s announcement is as strong a statement as we’ve had in a while regarding the status of Alfa Romeo’s return to the US. And for that, you can’t blame us for getting a little pumped for that time to finally come.
Source: Automotive News