While most of its competitors are busy tightening their pockets and trying to save as much money as they can, Fiat is taking the opposite approach and has been on a recent spending spree. After purchasing Chrysler last month, the Italian-based automakers have also thrown their name on the hat as potential buyers of GM’s European and Latin American divisions, which, incidentally includes Opel and Vauxhall.

If that wasn’t enough, Fiat also offered a non-binding bid to purchase the legendary Italian coachbuilder Carrozzeria Bertone. Fiat, however has a number of competitors in pursuit of the Italy’s oldest coachbuilder brand, including Domenico Reviglio - head of Gruppo Prototipo, Lancia CEO Gianmario Rossignolo, Chinese automaker FAW and an additional unspecified Spanish concern.

The specifics behind Kia’s attempt at purchasing Bertone are still being kept under wraps. However, word has leaked that the Italian auto-giants are interested in a specific division – the Carrozzeria Bertone SpA - of the Gruppo Bertone corporation.

Bertone has been relatively quiet for a while now, but if Kia does indeed win the race to purchase the Italian coachbuilder, then we might as well expect to see this legendary brand return to the streets.


Source: Wall Street Journal

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (10) posted on 07.16.2009

Looks like a lambo...

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